In an era defined by constant exposure to trends, social media influence, and instant gratification, spending has become more than just a financial activity for Gen Z. It is often tied to identity, self-reward, and a sense of belonging. From lifestyle upgrades to impulsive purchases driven by comparison and FOMO, the line between needs and wants continues to blur.
In this episode of TALKS & THOUGHTS #6, we dive deeper into the mindset behind Gen Z’s habit to spend, spend, and spend. Together with Rizfany H., we explore why “more” often feels like it is never enough, how consumer culture shapes our daily decisions, and the subtle pressures that normalize overconsumption. What starts as small indulgences can slowly turn into patterns that affect financial well-being and long-term priorities.
However, this conversation is not about blaming or moralizing spending habits. Instead, it is about understanding the emotional, social, and psychological factors that drive them. From the role of social media and lifestyle inflation to the struggle between financial awareness and impulsive behavior, this episode invites listeners to reflect on their own relationship with money.
One thing is certain: spending is no longer just about purchasing goods. It has become a reflection of how this generation navigates identity, validation, and fulfillment in a fast-moving world.