In this episode of Kasa Connect, we’re joined by Bethany, founder of Orchid Marketing, to uncover the real key to building a strong personal brand — and the confidence to carry it.

Having transitioned from corporate marketing to launching her own business, Bethany shares the unfiltered truth about what personal branding really means: it’s about strategic storytelling, not oversharing. She opens up about imposter syndrome, being copied, staying visible, and what it really takes to show up as your authentic self.

Whether you’re a solo founder, content creator, or building in public, this episode will give you clarity, confidence, and actionable advice.

You’ll learn:

• What personal branding actually is

• How to show up online without burning out

• What to do when people copy your content

• The mindset shifts needed to stay confident and visible

• How to make bold decisions as a solo entrepreneur

(00:00) – Intro

(01:10) – From being fired to founding Orchid

(03:18) – Starting as a solo entrepreneur

(05:03) – Personal branding: what it is & isn’t

(07:20) – What makes someone stand out online

(09:05) – Why confidence isn’t constant

(10:36) – Common branding mistakes

(12:48) – Being copied and staying original

(14:20) – How to be visible *and* stay sane

(16:01) – Biggest business challenge

(17:43) – Confidence in decision-making

(19:10) – Fear of judgement

(20:32) – Building a support system

(22:19) – Mindset and clarity for growth

(23:52) – Final 3 questions

In this episode of Kasa Connect, we sit down with Seb, the 21-year-old founder and CEO of Atlantis, a high-end commercial cleaning company taking over London’s fitness and hospitality sector.

From selling bracelets in school to signing contracts with top-tier gyms, Seb shares how his obsession with detail built a brand known for consistency, innovation, and quality.

🚀 If you’ve ever wondered:

• How to lead when you’re young

• What it takes to break into a competitive market

• How to train teams, pitch clients, and obsess over quality

• Why niche focus beats broad vision early on

This episode is for you!

(00:00) – Intro

(01:18) – Seb’s coffee journey at Kasa

(01:58) – What is Atlantis?

(02:29) – First taste of entrepreneurship

(04:53) – Lessons from early hustle

(05:27) – Why he keeps clients anonymous

(06:28) – How to win trust and clients

(08:14) – Investing in high-tech equipment

(10:58) – Is the cost worth it?

(12:45) – Logistics and staff training

(14:04) – The hiring struggle

(15:05) – Being taken seriously at 21

(15:24) – Respect in negotiations

(16:22) – Juggling uni and business

(16:39) – Managing with innovative systems

(18:50) – What no one tells you about ops

(20:52) – Seb’s day-to-day

(21:50) – Big goals for Atlantis

(22:53) – Building a household brand

(23:41) – Traits that make a great leader

(25:20) – Consistency on hard days

(26:26) – Switching focus fast

(27:17) – Being obsessed with cleaning

(28:44) – Expanding into hospitality

(30:43) – Why they started with gyms

(31:14) – Niche first, scale later

(32:06) – Public speaking fears

(35:06) – The power of competitiveness

(36:34) – Business vs fitness training

(36:51) – Quickfire round

(38:03) – Working with his mum

(39:28) – Their dynamic as co-leads

(40:17) – Disagreeing in business

(43:05) – Advice for new founders

In this episode of Kasa Connect, we’re joined by Tanya Shukla, the founder of Dome Vitamins — a health-focused startup using chocolate to fight iron deficiency in a smarter, more delicious way. From creating her recipe to getting stocked in retail, Tanya breaks down how she built Dome from the ground up while juggling multiple ventures.

🚀 If you’ve ever wondered:

• How to stand out in the vitamin and wellness space

• What the best sales channel is for repeat customers

• How to pitch to supermarkets

• Or how to keep going when you feel like giving up…this conversation is for you.

(00:00) – Intro

(00:47) – Dome chocolate testing

(01:08) – How it started

(02:44) – Iron deficiency

(03:53) – Aims for the brand

(05:10) – How to get into supermarkets

(06:13) – Best methods for reaching out

(08:02) – Dream collaboration

(08:45) – Why chocolate form?

(10:35) – Biggest challenge

(12:39) – Best sales channel

(13:35) – Managing time with other businesses

(15:32) – Did you ever feel like giving up?

(16:38) – 3 most important qualities being an entrepreneur has taught you

(19:02) – Dome Vitamins

(20:16) – Digital marketing

(21:45) – Next few months

(22:09) – Last 3 questions

#StartupJourney

#WomenInBusiness

#FounderStories

#HealthAndWellness

#EntrepreneurPodcast

#DTCbrand

#VitaminStartup

#SmallBusinessUK

#StartupTips

#FemaleFounders

#KasaConnect

We sit down with Nele Wessels, a serial entrepreneur and the powerhouse founder behind Sypp and NeoNutrition, a company that reached a 7-figure valuation and was featured on the BBC. Nele opens up about the realities of building multiple businesses, pivoting with purpose, and mastering the mindset needed to thrive in a competitive startup world.

🎯 Episode Highlights:

This episode is packed with real, raw, and valuable insights for anyone who’s started something from zero, is about to launch a new idea, or is in the messy middle. Nele’s approach is bold, intentional, and full of lessons every founder should hear.

(00:00) – Intro

(01:30) – How did your entrepreneurship journey begin?

(02:34) – Decision to pivot

(04:18) – Creating the recipe

(05:44) – Funding journey

(08:33) – Challenges faced

(09:49) – Did you always want to be a founder?

(10:39) – Which startup are you most passionate about?

(12:46) – What do you find the hardest?

(13:30) – Top 3 qualities in a co-founder

(14:42) – Can you be too ambitious?

(15:24) – Manifestation techniques

(16:23) – Power of collaboration and networking

(18:07) – Mindset for starting a new business

(21:03) – Bali

(21:26) – Gap in the market

(23:03) – New Start

(24:37) – Next steps

(25:35) – Hardest part of starting a new business

(27:17) – Last 3 questions

Aalok Rai, the award-winning entrepreneur behind upLYFT, a disruptive tech wearables company that’s making waves in the healthcare space. Aalok shares his rollercoaster journey — from being rejected by investors to successfully raising funding, and the hard lessons learned along the way.

🎯 Episode Highlights:

• How Aalok built upLYFT from the ground up after a challenging split with his co-founder.

• The crucial skills he had to learn on the go that no university could teach.

• The raw truth about dealing with rejection and using it as fuel for growth.

• What it takes to approach investors and actually secure investment.

• Why celebrating small wins is vital for long-term success.

• The books every entrepreneur must read and why they’re essential for self-belief.

Aalok’s story is a masterclass in resilience, self-belief, and entrepreneurial grit. If you’re building something from scratch or facing setbacks in your journey, this conversation is for you.

(00:00) – Intro

(01:31) – Pitching upLYFT

(02:47) – How Aalok got into entrepreneurship

(04:08) – Split from co-founder

(06:09) – This is crucial when starting

(08:02) – Planning for growth and learning on the go

(10:06) – Raising investment funding

(14:45) – How to handle rejection

(15:59) – Celebrating wins

(17:00) – Biggest challenge

(18:00) – Being a young founder

(18:46) – Best way to approach investors

(20:16) – Self-belief and staying grounded

(21:14) – If you weren’t doing this…

(21:26) – Books you must read

(22:01) – End goal?

(22:27) – Did any hurdles feel too big?

(23:52) – Did you always want to be an entrepreneur?

(24:25) – The next 6 months

(25:27) – A day in the life of Aalok Rai

(27:21) – Last 3 questions

🎙️ Welcome to Kasa Connect — podcast where we sit down at Kasa Café London with founders, creatives, and changemakers to dive deep into the real behind-the-scenes of their journeys - the highs, the hurdles, and everything in between.

Get a first taste of what’s coming: unfiltered conversations with four inspiring founders.