If you're feeling frustrated and overwhelmed by the lack of engagement and customer growth on your social media platforms, despite your efforts to leverage them for business success, then you are not alone! Many direct sales professionals find themselves stuck in a cycle of posting consistently, engaging with their audience, and yet not seeing the desired results. Instead of attracting new customers and seeing their business grow, they are left feeling discouraged and questioning the effectiveness of their social media strategies.

About Katy Martin:

Coming from both corporate and small business worlds, Katy Martin has built and trained several teams in every area of business. Managing different leadership and personality styles over the years has given her the wisdom on what types of company cultures jive with certain personalities. Having a proven method to find the RIGHT people will speed up your growth plans, reduce turnover, and solidify your company culture.

In this episode, Jennie and Katy discuss:

• Strategic Social Media Planning

Successful direct sales communication requires a clear and deliberate social media strategy. 

• Maintaining a Steady Social Media Presence

Consistent social media activity is key for direct sales professionals who wish to maintain a robust online presence. Regular posts keep your business at the front of the audience’s mind, fortifying your relevance in a sea of competitors. 

• Meaningful Engagement with Audience

Genuine engagement with your followers, from responding to comments to initiating discussion, fosters a sense of community and boosts your business's visibility. 

In this episode, you will be able to:

• Discover how strategic social media planning can skyrocket your direct sales.
• Explore the significance of maintaining a steady social media presence and how it boosts your brand image.
• Understand how meaningful engagement with your audience can foster trust and loyalty.
• Learn to harness the power of social media analytics in order to optimize your growth strategy.
• Realize the tremendous potential of fostering a vibrant community through effective social media communication.

"One of the biggest mistakes solo entrepreneurs make on social media is inconsistency. Your business is part of your life, so find the balance between personal and professional content." – Katy Martin

CONNECT WITH KATY:

Facebook Name: Katy Martin (https://www.facebook.com/katy.martin.1232) 

Facebook Business Page: https://www.facebook.com/ninetyninecreatives

Facebook Group Name: https://www.facebook.com/katyemartin81

LinkedIn URL: https://www.linkedin.com/in/katy-martin-097065b/  

Instagram Handle: https://www.instagram.com/katy_e_martin/

Instagram Business Handle: https://www.instagram.com/_99creatives/

Website: https://www.bestemploymentassessment.com/

CONNECT WITH JENNIE:

Website: https://badassdirectsalesmastery.com/

Email:  [email protected]

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://instagram.com/jenniebellinger

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.