Kevin Werbach interviews Kay Firth-Butterfield about how responsible AI has evolved from a niche concern to a global movement. As the world’s first Chief AI Ethics Officer and former Head of AI at the World Economic Forum, Firth-Butterfield brings deep experience aligning AI with human values. She reflects on the early days of responsible AI—when the field was dominated by philosophical debates—to today, when regulation such as the European Union's AI Act is defining the rules of the road.. Firth-Butterfield highlights the growing trust gap in AI, warning that rapid deployment without safeguards is eroding public confidence. Drawing on her work with Fortune 500 firms and her own cancer journey, she argues for human-centered AI, especially in high-stakes areas like healthcare and law. She also underscores the equity issues tied to biased training data and lack of access in the Global South, noting that AI is now generating data based on historical biases. Despite these challenges, she remains optimistic and calls for greater focus on sustainability, access, and AI literacy across sectors.

Kay Firth-Butterfield is the founder and CEO of Good Tech Advisory LLC. She was the world’s first C-suite appointee in AI ethics and was the inaugural Head of AI and Machine Learning at the World Economic Forum from 2017 to 2023. A former judge and barrister, she advises governments and Fortune 500 companies on AI governance and remains affiliated with Doughty Street Chambers in the UK. 

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Kay Firth-Butterfield Is Shaping Responsible AI Governance (Time100 Impact Awards)

Our Future with AI Hinges on Global Cooperation

Building an Organizational Approach to Responsible AI

Co-Existing with AI - Firth-Butterfield's Forthcoming Book