<p class="p1">As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.</p>

As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.

<p>As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.</p>

Kay Hsu

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Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.

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Kay Hsu

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