April 09, 2025

KBIS Confidential: Luxe for Less | 579 | Achieving Perfect Results on Budget in a More Expensive Environment with a Cost Conscious Clientele

57 minutes

Many if not most clients will confess that the reason they employ the services of a designer, architect and landscape architect is because the way they live is not congruent with the way they wish to live. What many clients don’t realize is that a superpower great designers bring to every project is the ability to reduce costs through product knowledge and application of skill. Explore the rapidly changing design space and learn how to craft that perfect environment on a budget through strategic choices, waste reduction, strategic customization and an understanding for how the industry is changing. Stay ahead of the curve and thrive. We will explore how tariffs, supply chain snags and inflation continue to drive costs as well as specification strategies to value engineer every project and achieve that desired look for less.

This conversation features Alena Capra, Certified Master Kitchen & Bath Designer | Alena Capra Design, Jessica Petrino Ball, Director of Trade and Education | AJ Madison and Tony Disilvestro Topics of conversation include;

Providing a Bespoke Experience

Value Engineering & Building Value Through Strategic Specification

Does Luxury REALLY mean Expensive? Breakdown strategic approach

Activating the Designer/ Showroom/ Manufacturer Partnerships

Brand Loyalty Vs. Mixing to Achieve Expectations

Psychological Approach to Design

Appliances Beyond the Kitchen

How Appliances Spark Joy

Using these and other strategies to raise design to meet expectations for less

What a remarkable experience. I believe that KBIS is one of the annual must-attend events. Not just for all the reasons listed above, but so many others as well. KBIS is the pulse of the industry in America. It represents a true cross section of disciplines. You will see architects, landscape architects, designers, contractors, design-build firms, hospital, education, prison design specialists all looking for new products to specify and unique ways to use them.

Thank you to the NKBA, KBIS, Emerald, Flying Camel, AJMadison and all of the amazing creatives who came on the show. The KBIS Podcast Studio was just extraordinary.

Thank you for listening to Convo By Design Presents KBIS Confidential. As always, please join in the conversation on Instagram @convoXdesign with an “X” and, if you would like to reach me with a note, show or guest suggestion, please do. Email me, convo by design @ outlook.com.

Until next time, stay focused and rise above the chaos. – Convo By Design

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By Josh Cooperman

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