The News Vault from KCBS Radio

KCBS Radio sales promotion: Sy Whitelaw with Dave McElhatton and Bill Dana


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In this undated audio clip (clearly recorded prior to the May 1968 transition to the all-news format), KCBS Radio sales executive Seymour "Sy" Whitelaw introduces an aircheck featuring Dave McElhatton and comedian Bill Dana. Dana was a regular guest on the "McElhatton In The Morning " 6-10 AM program, often in the guise of his alter ego, Jose Jimenez.

Whitelaw originally joined KCBS in the early 1950s, and worked in New York 1953-1954 before returning to his beloved San Francisco. According to his 2008 obituary, "He loved his years in early broadcasting. He continued in radio until the late 1960's when he obtained his stockbroker's license. He began a new life, which included an eight year avocation as food reviewer for the 'Pink Section' in the SF Chronicle."

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