Telecom Reseller / Technology Reseller News

Keep Cisco recurring revenue recurring by organizing contract renewals, SmarTrak Podcast


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As seen at CiscoLive, SmarTrak informs Cisco partners on what they need to work on next, make better use of the Cisco data you already get but may find difficult to manage and use.
The new reality of the recurring revenue model are the multiple contracts, subscriptions, and other renewals, that must be renewed. Cisco partners might be confronted with a spreadsheet of multiple rows and columns of services to renew, change, or replace, without a sense of where to begin, what to focus on. All of this occurs a t a point of revenue vulnerability. The customer might reduce services, not understand the value of some subscriptions, and possibly defect altogether. SmarTrak helps Cisco Partners and their customers, transforming Cisco data into actionable insights. In this podcast we learn how SmarTrak, a next generation SaaS application, helps partners succeed with the Cisco data they get on client renewal.
Helps prevent lost renewals, lost rebates, customer defections.
“We take that information and distill it down to, here’s the contracts you have, here’s the customers you have… and be able to interact with the end customer to say, ‘We need to renew, replace, retire, or do a tech refresh, on these individual items and get contracts renewed’,” says Ted Lee, CEO of SmarTrak. “This is a significant time sync and any of these lost renewals, or lost tech refresh opportunities, is real lost revenue.” SmarTrak organizes this critical renewal process, helps protect recurring revenue and helps partners make sure that the right mix of Cisco and Cisco backed services are being delivered as customer needs and Cisco’s technologies, advance.
Visit https://smartrak.io/ 
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