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Recording from a doctor’s office before a PRP facial, Coco Dee expands on “girl math” and how jokingly justifying spending (like buying more because it’s on sale) can keep women stuck, especially those who already struggle with money.
Coco reframes money as a simple game with clear parameters, pointing to compound interest as proof of how powerful small, consistent choices can be over 10–20 years and how “girl math” can compound against you, too.
Her core reminder is that today’s decisions are seeds: you often feel the results two to three years later, just like training or leaving an unhealthy relationship has a messy middle before the payoff.
She encourages being expansive, but not reckless, and to make choices that build wealth, legacy, or a financial buffer.
00:00 Doctor Office Intro
00:26 What Girl Math Means
02:01 Money Game and Compounding
03:41 Choices Plant Seeds
05:01 Messy Middle and Rewards
06:03 Garden Analogy for Money
06:26 PRP and Skin Investment
07:08 No Scrooge Final Reminder
07:33 Wrap Up and Goodbye
If you're after some more goodies
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Coco shares a clip from the Women’s Wealth Week workshop on adding immediate cash flow to household and business budgets (often $100–$400+ per week), emphasizing that cutting expenses isn’t the only lever and that income goals must be worked backwards with tax to reach the desired post-tax amount.
Participants discuss targets (including replacing lost or part-time income), burnout, and time constraints, while the speaker offers practical, non-glamorous ways to earn more by solving everyday problems child pickup support, ironing, domestic cleaning, lunch prep, dog walking/poo pickup, bin cleaning, letterbox dropping, mending, driving neighbors, display home hosting, renting storage or space, and delivery work like Uber Eats, paired with setting boundaries, family buy-in, and short-term discomfort.
The session also addresses mindset blocks, especially guilt and fear of asking for money, reframing selling as helping and not deciding “no” on others’ behalf.
00:00 Welcome and Setup
00:18 Money Goals Workshop
01:42 Reality Check With Tax
03:33 Why Past Attempts Failed
05:24 Discomfort and Hustle Season
06:49 Grandma Helper Post
10:15 Family Buy In Boundaries
11:47 Skills That Pay Fast
12:46 Simple Side Hustle Ideas
15:25 Solve Real Problems
16:07 Behind the Scenes Grind
17:05 Childcare Build Delays
17:39 Start Simple Side Hustles
18:51 Rapid Fire Local Ideas
19:58 Bins and Boomers Market
21:08 More Low Effort Gigs
23:18 Why She Moved Abroad
24:18 Renting Space for Cash
25:29 Excuses and Money Mindset
28:07 Guilt Charging for Work
29:21 Beck’s Weekend Income Stack
31:54 Reframing the Ask
33:27 Closing Mom Gang Energy
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
You can also follow me on Instagram
Coco welcomes her longtime friend Tamz to Keep The Change to unpack a Louis Theroux documentary on “the manosphere,” described as online communities and influencers focused on male identity, framed around men “losing power” and regaining dominance through money, status, and control often at women’s expense. They recommend watching the documentary (ideally with teenagers) and discuss how the featured figures monetize attention through livestream gifts, referral-style financial promotions, courses, and OnlyFans management, arguing much of it is performative rage-bait marketing. They highlight contradictions like demeaning sex workers while profiting from them, a “one-way monogamy” relationship, and claims dismissing women’s inventions, while noting fatherlessness and identity loss tied to provider roles. They compare this to predatory influencer dynamics in women’s spaces, touch on AI-driven economic shifts, and close with advice for women: education, asking questions, and maintaining financial literacy and independence (including having a separate bank account).
00:00 Welcome and guest intro
00:39 Why this documentary
02:16 Meet Tamz
03:17 Louis Theroux approach
04:21 What is manosphere
05:30 Teens and influence
06:47 Predatory marketing tactics
08:14 Performative misogyny exposed
10:30 Three figures overview
10:37 Hs Ticky Talky breakdown
13:39 Family dynamics and fatherlessness
16:25 How influencers profit
19:20 Teaching kids media literacy
21:29 Courses and reality TV effect
27:11 Trad wife parallels
28:59 Salesmanship and ethics
30:20 Unbothered For Pay
31:07 OnlyFans And Fresh Fit
32:09 Farmer Belle Case Study
33:35 Justin Waller Profile
37:18 Women Sphere Parallels
41:17 Dismantling Patriarchy
42:35 AI And Social Shifts
47:32 Smoke And Mirrors Wealth
50:18 Why Manosphere Rising
55:50 Financial Impact On Women
58:57 Never Be Dependent
01:02:44 Wrap Up And Goodbye
Instagram - Tamz Jade - https://tinyurl.com/u7npcymc
Tiktok Video - Myrone Gaines - https://tinyurl.com/fdw2yuz4
TIktok VIideo Nara Smith - https://vt.tiktok.com/ZSHJhjGNC/
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
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Coco shares a short, fiery snippet from Women’s Wealth Week day three, reminding listeners that even the wealthiest people have lost huge amounts of money and that losing money is often part of business.
She unpacks the myth of “overnight success” with examples of long, behind-the-scenes timelines, including a singer-songwriter who spent 13 years writing for others before being asked to perform her own hit, and a friend whose simple Kindle strap idea became a multimillion-dollar product.
Coco challenges the “cut your coffee” scarcity mindset, arguing small savings won’t meaningfully shift a household budget and can crush joy, and instead prompts listeners to identify what’s really stopping them from making more money, time, fear, habits, or not knowing what’s possible then to share their takeaways with her.
00:00 Podcast Intro and Snippet
01:20 Wealthy People Lose Money
03:26 Overnight Success Myth
06:07 Kindle Straps Shark Tank
08:12 Stop Scrimping Start Earning
10:19 What Blocks You From More
11:11 Wrap Up and Call to Action
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
You can also follow me on Instagram
In this short, sharp episode from Women’s Wealth Week, Coco Dee tackles the “I’m too old” story and why it makes us give up just as life is calling us forward. She shares powerful perspective-shifters like Anna Rose’s podcast interview with her 70-year-old mother, a single mum of five who survived domestic violence, kept going, and now owns her home and reminds us that success often comes later than we think (like Louise Hay becoming known at 68).
Coco unpacks how we unconsciously seek evidence to validate victimhood, why chasing external validation keeps you stuck, and why problems don’t disappear with bigger income highlighting a founder with a $100M business still doing basic tasks herself and losing $50K without stopping.
She closes by challenging vague “how” questions, urging better questions, intuition, and pointing listeners to episode 83, “The How.”
00:00 Welcome and Setup
01:11 Too Old Mindset
02:42 Stop Feeding Stories
04:09 Mom Guilt and Support
04:50 No One Owes You
06:08 100M Founder Reality
09:38 Go All In Intuition
10:33 Step Up Alternative
11:30 Ask Better Questions
14:38 Abrupt Cut and Wrap
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
You can also follow me on Instagram
On day one of Women’s Wealth Week, Coco explores why women avoid money, drawing from audience responses such as feeling not smart enough, family money programming, fear of wrong decisions, scarcity beliefs, and fear of losing freedom or security. She focuses on the common fear of losing money, arguing that high earners lose money regularly and that risk and mistakes are part of wealth-building.
She shares her own history of early property success, hitting a mindset “ceiling,” divorce, rebuilding from scratch, and losing millions multiple times, framing these losses as pivotal lessons.
Coco challenges listeners to identify the real “why” behind their fear, confront comfort-zone attachment, reject toxic positivity, and choose the difficult actions that plant seeds for future results, including while parenting and navigating relationships.
00:00 Welcome And Theme
00:16 Chat Stories On Money
00:57 Fear Of Losing Money
02:41 Digging Into The Why
03:39 Audience Shares Real Fears
05:36 Host Money Backstory
08:41 Losing Millions Twice
09:34 Choosing Hard And Growth
13:09 Comfort Zone Questions
14:30 Comfort Zone Paradox
14:45 Fear of Losing Time
15:35 Partner Blame Story
16:44 Choosing Your Tradeoffs
18:11 Kids See Your Hustle
20:32 Postpartum Survival Mode
22:08 Luck Is Earned
24:41 Friends and New Doors
26:39 Aha Moments and Wrap
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
You can also follow me on Instagram
In this episode of Keep the Change, Coco sits down with Kate to break down what due diligence (DD) really means: learning how to research opportunities, spot red flags, and make grounded decisions instead of emotional ones driven by FOMO. They open with an investment loss-and-recovery table to show why protecting capital matters like how a 50% loss requires a 100% gain to break even, and a 90% loss requires 900% and why understanding your downside tolerance humbles you, stabilises your emotions, and protects your long-term compounding.
Coco and Kate explain how “fantasy vs nightmare” thinking can distort judgement, why time and a second set of eyes help make blind spots conscious, and why you should never feel pressured or “bamboozled” by complex language or sales pitches. They share two real examples: a fund marketed as delivering 20% p.a. from Australian shares, and a leveraged crypto trading fund promoted by influencers claiming 12% per month. For the Australian share fund, Kate outlines practical DD checks: unclear strategy descriptions, guaranteed returns, missing ASIC licensing/registration, investors owning units in a structure rather than the underlying shares, liquidity realities of the ASX (especially for small caps), and a major red flag when the referrer said they “got in trouble” for questions. They also discuss incentives—referral fees, what’s “in it” for the person selling it—and why being told not to ask questions is a deal-breaker. Coco notes ASIC later froze the fund’s assets and alleged it may be a Ponzi scheme, with some investors reportedly putting 100% of their self-managed super into it and losing everything.
In the crypto example, they describe how leverage and a lack of stop-losses led to an intraday volatility event that wiped accounts to zero, with some investors adding more money only to lose it immediately. They highlight behavioural warning signs: inflated hype, promises of replacing income easily, and marketing-driven “instant riches” narratives.
The core message: emotions and money don’t mix; preserving capital is the first job of an investor; ask hard questions, trust your intuition, diversify, avoid guaranteed returns, and walk away when things feel off. They encourage listeners to bet on themselves, move steadily over time, and not let losses destroy confidence and compounding. They invite DMs for questions, ask listeners to share the episode, and emphasise getting more money into the hands of women who are educated and wise about money for community ripple effects.
00:00 Welcome to Keep the Change + What ‘Due Diligence’ Really Means
01:29 Why Losses Hurt More Than Gains: The Investment Loss & Recovery Table
03:54 Staying Grounded: Emotions, ‘Fantasy vs Nightmare,’ and Avoiding FOMO
07:28 Make the Unconscious Conscious: Blind Spots, Second Opinions, and Taking Time
08:53 Real-World Cautionary Tales: Two Investments Going Wrong (Setting the Stage)
11:18 Case Study #1 The ‘20% p.a.’ Fund: Website Hype, Jargon, and Guaranteed Returns
16:27 Regulation & Control: ASIC Licensing, Ownership Structure, and Who Holds the Assets
20:30 Don’t Go All-In: Position Sizing & Capital Allocation Rules
21:32 The Liquidity Reality Check: Why 20% p.a. on Aussie Shares Can Be Impossible
23:53 Due Diligence Pushback: ‘Stop Asking Questions’ as a Major Red Flag
26:31 Structure & Security: Unsecured Investments and ‘Bet on Yourself’
27:55 Follow the Incentives: Referrer Fees, Pushiness, and Conflicts of Interest
29:55 ASIC Steps In: Fund Frozen, Ponzi Allegations, and the Human Cost
32:44 Wrap-Up Principles: Ask Hard Question
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
You can also follow me on Instagram
In this episode of Keep the Change, Coco Dee records with her long-time friend Kate Moloney to unpack how market hype drives FOMO and emotional decision-making, particularly for people new to investing. They respond to a viral influencer rant about Bitcoin, noting its 42% drop in six months, and use it as a case study in human behaviour, emotional attachment to assets, validation seeking, and shaming others into buying.
Kate shares her approach as a systematic share trader, using coded rules, backtesting, stress testing, and clear exit strategies without attachment, and contrasts this with all-in investing that creates nervous system volatility and poor decisions. Together they emphasise capital preservation, having an exit plan, diversification (even within the same asset class), keeping a cash buffer, and running worst-case scenarios.
Coco shares a real business example from opening a childcare where delays doubled the cash required, reinforcing why buffers matter and why you should never invest money you can’t afford to have tied up.
The episode wraps with a reminder to ignore online noise, avoid pedestal thinking, invest in line with your own risk profile, and let long-term strategy and compounding do the heavy lifting.
00:00 Welcome to Keep the Change + Meet Kate Moloney"
01:23 Why We’re Here: Debunking Hype, FOMO & “Not Financial Advice”
03:43 The Bitcoin Influencer Rant: What It Reveals About Investor Psychology
05:46 Systematic Trading 101: Rules, Backtesting & Zero Emotion
09:11 Capital Preservation & Drawdowns: Why Losses Hurt More Than You Think
13:59 Stress-Testing Any Investment (Property, Business, Anything)
17:22 Buffers & Diversification: Don’t Put All Your Eggs in One Basket
20:57 Get-Rich-Quick Myths vs Compound Interest (and Keeping Cash Aside)
22:55 Know Yourself: Risk Profile, Nervous System & Ignoring Online Noise
24:42 Lessons From Our Own Mistakes + Final Takeaways & Wrap-Up
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
You can also follow me on Instagram
In this candid Keep the Change update, I share what I’ve been up to over the past couple of weeks, from celebrating my 40th birthday with surprise parties and family getaways to a deeper appreciation of how both long and short life really is. I then dive into one of the biggest lessons from 20 years in business and investing: time is your greatest asset, and short term thinking leads to emotional, fear based decisions that can wipe people out. I reflect on my early Queensland property portfolio, what I learned from liquidating during my divorce, and why I have no regret, only perspective.
We talk cycles too, why 2026 is the peak, why new entrants will see different short term results than long term holders, and why steady compounding over decades beats chasing quick wins. I also unpack why money and emotions don’t mix, how I work with my own emotional authority, and why sowing seeds financially, physically, and personally requires patience. I share a behind the scenes look at my mindset work with Nathaly hypnosis, including a current challenge around believing in the permanence of wealth, plus what I’ve found genuinely effective for growth like the Demartini Method.
I wrap with an update that I’m doing an AI course in February 2026, heading to Australia for a week, and will likely record more episodes soon,
Also just a reminder to share the podcast and sign up for the summit below.
00:00 Welcome Back: Raw Audio, No Studio Needed
01:20 Life Update: 40th Birthday Celebrations & Gratitude
02:14 Life Is Long and Short: Time, Wealth, and Patience
03:46 Lessons From Early Property Investing (and Letting Go of FOMO)
04:57 Cycle Talk: Stop Chasing Quick Wins, Think Long-Term
07:51 Money + Emotions Don’t Mix: Sleep on Big Decisions
09:22 Sowing Seeds: Why Growth (and Gains) Take Time
10:09 Behind the Scenes: Self-Judgment, Mindset Work & Hypnosis
12:48 Breaking the Pattern: Building Permanent Wealth (Ego Pushback)
16:48 Coaches, Therapy, and What Actually Works (DiMartini Method)
19:10 What’s Next: AI Course, Australia Trip, and Final Notes
Join the Women's Wealth Week Summit
Hypnosis with Nathaly | Oracle
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In this soul-stirring episode, I go straight for the heart: how guilt is quietly sabotaging your next level of expansion; in wealth, impact, joy and unapologetic living.
We’ve all felt it: that subtle (or not-so-subtle) voice whispering you don’t deserve more, that wanting bigger is “greedy,” that success might come at someone else’s expense, or that past mistakes mean you have to stay small to “make up for it.” But guilt isn’t just an emotion; it’s a contraction that blocks the flow of money, opportunities, and sovereignty.
So when everyone else is buying into the hysteria, worrying about missing out and what their friend group is going to think of them; you are happily building and creating what it is you have always wanted, without a care in the world for what anyone thinks of you.
That, to me, sounds like bliss and what dreams are made of. This can be you too!
Click HERE to get a copy of the - Economic Cycle Master Class
If you're after some more goodies
I have a FREE 5-Day Mindset Reset for you called Wealthy Women Win
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From the publisher's feed
Bringing a new conversation about money, mindset, business and creating wealth for the compassionate, convicted and connected woman.