Keeping it Business

By Adam

The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced ... more

· Business

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FAQs about Keeping it Business:

How many episodes does Keeping it Business have?

The podcast currently has 156 episodes available.

Keeping it Business episodes:

March 14, 2022Growth Planning: Your Business's Roadmap
Growth planning is an essential business practice that often flies under the radar. We tend to think about growth as something that happens magically, overnight; or by throwing cash at a problem; or with a simple stroke of genius.
Growth planning is about envisioning your business's future and then creating a plan to launch your brand into that future.
Key Takeaways
Planning for Growth

Cash

Forecasting
Info and Links
New Way Growth - Build | Grow | Scale
Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.
Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.
Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.
🎯 Interruption and Intent Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and AI
🎯 Social Media Management
🎯 Social Media Copywriting Service
🎯 Business Growth Programmes
VISIT | https://www.newwaygrowth.com
JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/
FOLLOW | https://www.facebook.com/AdamPayneFInstLM
SUBSCRIBE | https://bit.ly/nwgytube
...more
5min
March 06, 2022 Digital Marketing for Business - A World Without Cookies
We're taking on two topics in this episode of New Way Growth. First, we're talking about cookies, and no—not the chocolate chip kind.
As consumers, we all know what cookies are, but many don't know that cookies aren't just used to store your login credentials. Cookies are used to track your web activity, and they've been a foundation of digital marketing since the dawn of the internet.
However, due to privacy concerns, Google has decided to remove third-party cookies, restricting the use of them by advertisers. As a result, if you've always used cookies for your digital marketing strategy, you could be in for a rude awakening when they disappear not too long from now.
So what do you do? We'll talk about it in this episode.
We're also discussing Google's Page Experience Signals update and how it's going to affect your website's rankings. The new update is focused on user experience and aims to give sites with high-quality content an advantage over those with more spammy content that may not be well-received by users.
We'll discuss what you can do to make sure your site is ready for these changes.

Info and Links

New Way Growth - Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.

🎯 Interruption and Intent Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Copywriting Service
🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube
...more
21min
February 27, 2022The Modern Growth Marketing Model
In this episode of the 'Keeping it Business' podcast the New Way Growth team discuss the Modern Growth Marketing Model.

The model that drives Modern Growth Marketing is the outcome of a future-facing strategic decision, and an end-to-end process. It's the integration between your lead generation and remarketing (and more) processes, and how they fit together with your business strategy. It’s a multi-channel approach to outbound marketing. It’s one that empowers your team, leveraging technology and automation to concentrate on high-value B2B sales leads.

Key Takeaways:
Your Business

Customer Initiated Touchpoints

Lead Gen (Short Term)

Lead Gen (Long Term)

Remarketing

Info and Links

New Way Growth

Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.

🎯 Interruption and Intent Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Copywriting Service
🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube
...more
22min
February 20, 2022Raam Shanker - A Better Engineered World!
In this episode I'm talking with Raam Shanker, Engineer, Entrepreneur and Business Owner of Equitus Engineering.
Our Vision is a better engineered world, Our Mission is to help people excel at what they do. Equitus is a combination of two words; equilibrium, meaning a state of balance and stability, and impetus meaning the force that makes things happen. It is also an allusion to the word equity, with the intention of being fair and impartial to everyone we deal with.

Content:
The Vision at 9 Years Old

Engineering in India

Engineering Education - India vs UK

1st Role In Engineering

For-seeing the Problem - Applying Technology and Engineering

The Definition of Innovation

Sustainability

The World of Collaboration

Equitus Engineering

Raam Shanker LinkedIn - https://www.linkedin.com/in/raamshanker/
Equitus Engineering Website - https://equitusengineering.com/
Twitter - https://twitter.com/EquitusEngg
Instagram - https://www.instagram.com/equituseng/

Info and Links

New Way Growth

Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.

🎯 Interruption and Intent Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Copywriting Service
🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube
...more
48min
February 13, 2022Standing-Out by Marketing Differently
As Business Owners, we’re all trying to come up with the next big marketing idea. But why are we so afraid to take a risk? Why do we continue to promote the same boring strategies that everyone is using?

In this New Way Growth Live session, we’re going to talk about two aspects of how to stand out by being different including Interruption and intent marketing.

We’re going to dive into examples of unique marketing that caught the attention of their target audience and did well, as well as a brief rundown of what intent marketing is, how it works and why it's important.
Interruption marketing is when you interrupt someone's day with an ad for your product or service. It's the old way of doing things and it's losing appeal as attention spans get shorter and consumers desire more control over their buying experience.

Intent data is a powerful tool for marketers as they seek to understand their buyers' needs at each stage of their journey. When you know what people are thinking and feeling, you can engage with them in relevant ways in the right place at the right time.

The most powerful marketing focuses on building trust through helping your customer solve their problems. When your marketing is focused on helping people and not on selling them something, customers will naturally engage with you.

Info and Links

New Way Growth

Business Mentoring and Customer Acquisition Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.

🎯 Interruption and Intent Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Copywriting Service
🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube
...more
20min
February 06, 2022Numbers Matter In Business And Here's Why
Data is fantastic because it allows us to look at our business in an objective way. It helps us understand how we're doing, what's working, and what isn't. It gives us the tools we need to make intelligent decisions about the future of our business.

It's easy to get carried away when you don't have a system in place for data collection and analysis. But if you want to be a successful business owner, you need to learn how to use the information that is available to you. It's one of the most important skills you can have.

Key Takeaways:
Measurables Drive Improvement

The Right Measures Create Accountability

Clear and Purposeful Numbers create a Sense of Clarity and Purpose

Problems are Solved Faster with numbers

Info and Links

New Way Growth
Business Mentoring and Customer Acquisition Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.

🎯 Interruption and Intent Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Copywriting Service
🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube
...more
8min
January 30, 2022 Repurposing Your Content - It's an Asset
Repurposing content is an excellent way to squeeze more value out of your original ideas and make them worth more to you in the long run. Simply put, repurposing means taking your content and reworking it in different ways so that it can reach new audiences—and bring more traffic and exposure to you as a blogger and business owner.

Info and Links

New Way Growth

Business Mentoring and Client Acquisition Specialists - We Fix the Gap Between Financial Freedom and the Reality of Hardship for Small Business Owners and Entrepreneurs

🎯 Strategic & Tactical Growth Programmes
🎯 Digital Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Accelerator
🎯 Business Mentoring

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

...more
6min
January 23, 2022Sales Stats (Lies, Damn Lies and Statistics)
You probably come across these Sales Stats...
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop

12% of sales people only make three contacts and stop

Only 10% of sales people make more than three contacts

2% of sales are made on the first contact

3% of sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth to twelfth contact
what if I told they were made up....
But this one thing is crucial listen and find out
Info and Links
New Way Growth
Business Mentoring and Client Acquisition Specialists - We Fix the Gap Between Financial Freedom and the Reality of Hardship for Small Business Owners and Entrepreneurs
🎯 Strategic & Tactical Growth Programmes
🎯 Digital Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Accelerator
🎯 Business Mentoring
VISIT | https://www.newwaygrowth.com
CONNECT | https://www.linkedin.com/in/adampaynefinstlm/
JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/
FOLLOW | https://www.facebook.com/AdamPayneFInstLM
SUBSCRIBE | https://bit.ly/BGAUKyoutube
...more
5min
January 16, 20225 Techniques To Get You Started With Business Planning
The ability to plan is one of the key differentiators between successful people and those who fail. Successful people plan their day, their week, and their month. They know exactly what they will be doing at any given time, so they don't waste time or energy on frivolous activities.
The same goes for you and your business. If you can create a detailed plan for yourself, your team, and your business, then you have a foundation upon which you can work –and exceed– all of your goals.
With this in mind, here are 5 areas to think about in developing a plan that works for you and your goals:
SWOT Analysis

Business Diagnostic

Marketing Strategy

VRIO Framework

Taking Action
Additional Info and Link
Plan, Plan, Plan - https://bit.ly/nwgbl44
Business Planning What is it? Why Use it? - https://bit.ly/nwgbl15

New Way Growth
Business Growth and Client Acquisition Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.

🎯 Business Growth Programmes - covering Start-Up to Scale-Up
🎯 Digital Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Accelerator
🎯 Business Mentoring

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/BGAUKyoutube
...more
9min
January 09, 2022 Five Social Media Areas to Focus On
Social media is a powerful platform for many companies. It's an ideal space to share your brand story, connect with customers, reach out to prospects, and gather critical feedback from them.

Here I discuss five Social Media area you can focus on in the coming year: -

1. Building Brand Awareness and Reaching New Customers
2. Social Media Advertising – It’ Going to Get More Sophisticated
3. Short-Form, Long-Form Video Content, and Live Audio Rooms
4. Virtual Reality and Augmented Reality
5. Influencer Marketing

Info and Links

New Way Growth

Fixing the Gap between Financial Freedom and the Reality of Hardship - Getting the Work - Life Balance Back on Your Terms.

Business Growth and Client Acquisition Specialists for Small Business Owners and Entrepreneurs...

🎯 Business Growth Programmes - covering Start-Up to Scale-Up
🎯 Digital Marketing
🎯 Pay Per Click Ads (Google, FB, YouTube)
🎯 Search Engine Optimisation SEO
🎯 Voice Marketing and Chatbots
🎯 Social Media Management
🎯 Social Media Accelerator
🎯 Business Mentoring

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/BGAUKyoutube

...more
13min

FAQs about Keeping it Business:

How many episodes does Keeping it Business have?

The podcast currently has 156 episodes available.