Keeping it Real on Purpose

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On February 10, 2026, Edna White delivered a powerful live talk for the launch of The YOU Project, centered on unearthing yourself, returning to radical honesty, and reclaiming the parts of you that were buried under survival, roles, religion, and expectation. Speaking to a live audience, she challenged listeners to confront the quiet compromises they’ve made with themselves and exposed the cost of performing strength instead of living in truth. Through personal storytelling and direct coaching moments, she unpacked how losing yourself often happens slowly—while trying to be needed, approved, or chosen—and why true healing, clarity, and even wealth begin with self-honesty. The YOU Project is not about reinvention but excavation—stripping away what was added to you that was never truly you and rebuilding life from the inside out by getting back to who you were before fear shaped your identity.

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Good. We’re going to structure this clean, powerful, and conversion-focused.Healing Is Not Forgetting: Learning to Live After Loss Episode 270 | Keeping It Real on Purpose Featuring Maria Belanic.

Healing isn’t about erasing what happened. It’s about learning how to live without pretending it didn’t change you.

In Episode 270 of Keeping It Real on Purpose, Best Selling Author, Keynote Speaker & Life Purpose Strategist Edna White sits down with Maria Belanic for a powerful and honest conversation about grief, identity, and rebuilding after loss.

This episode explores: • Why healing does not mean forgetting • The emotional identity shift after loss • How grief reshapes relationships and purpose • What it really takes to move forward without numbing

If you’ve ever had to rebuild your life after losing someone, something, or even a version of yourself, this conversation will meet you where you are — and challenge you to rise.

Real stories. Real hurt. Real recovery. Real strength.

If this episode stirred something in you, don’t just sit with it. Move.

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Your healing isn’t forgetting. It’s rising.

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Episode Description (Audio)

On this episode of Keeping It Real on Purpose, Edna White sits down with guest Zylo Marshall for a real conversation about turning adversity into direction. Instead of just telling a survival story, Zylo breaks down how painful experiences shape behavior, beliefs, and identity — and how awareness transforms those same experiences into a blueprint for growth.

This discussion moves beyond motivation into understanding patterns: why we react the way we do, how coping mechanisms become personality, and what changes when you finally see the meaning behind your past.

If you’ve ever felt stuck in cycles you don’t fully understand, this episode will help you recognize the signal inside the struggle.

Ready to start your next phase? Begin here:

https://calendly.com/ejwcoaching/one-off-talk-it-through-session

Discover more and work with Edna White: https://www.ednawhite.com

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In this soul-stirring episode of Keeping It Real on Purpose, Edna White welcomes Barbara McAfee, a master voice coach, author, and singer-songwriter whose life’s work is rooted in the power of human expression. Barbara doesn't just teach people how to sing; she teaches them how to inhabit their full selves through the "Five Elements" of the voice.

Whether you are a leader looking to speak with more authority or an individual searching for your own authentic sound, Barbara’s insights on voice and transformation will help you see—and hear—your purpose more clearly. Discover how to move past the "hush" and step into the vibrant, transformative power of your natural voice.

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In this gripping episode of Keeping It Real on Purpose, Edna White sits down with Jeffrey Deskovic, a man who turned one of the greatest injustices imaginable into a lifelong mission for reform. After being wrongfully convicted of murder and spending 16 years in prison, Jeffrey was exonerated by DNA evidence. Rather than letting the past define him, he used his "second chance" to graduate from law school and become a powerful advocate for the wrongfully accused.

As the founder of the Jeffrey Deskovic Foundation for Justice, he now works to prevent the same systemic failures that took his youth. His story is a masterclass in purpose-driven living, resilience, and the relentless pursuit of truth.

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In this powerful episode of Keeping It Real on Purpose, Edna White sits down with Krista Anderson, the founder and CEO of Healthy on the Go.

After surviving Stage 2 cancer in 2007, Krista was faced with an even steeper mountain in 2009: Stage 4 cancer and a prognosis of only three months to live. Not only did she reclaim her health, but she also found her calling. Nominated by former First Lady Michelle Obama as a “Catalyst of Change for America’s Health,” Krista is now on a mission to ensure that healthy food is a convenience available in gas stations, airports, and universities worldwide.

#KeepingItRealOnPurpose #KristaAnderson #HealthyOnTheGo #CancerSurvivor #ClaimYourHealing #HealthEquity #SecondChances #DiseasePrevention #MichelleObamaCatalyst #Entrepreneurship

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Unmasking the Lie of Toxic Leadership features Robert Health Sr., CEO of Legacy Leadership Consulting Group, in a bold and necessary conversation about what real leadership actually requires.

In this episode, we expose performative authority and fear-based leadership—and the damage they cause to people, teams, and culture. Robert Health Sr. breaks down how true leaders command with valor, purpose, and radical authenticity, offering a grounded path to leadership rooted in integrity, courage, and truth.

This conversation is for leaders, entrepreneurs, executives, and anyone tired of toxic systems disguised as “strong leadership.”

🎙 Topics include:

• Why fear-based leadership fails
• The hidden cost of toxic authority
• How to lead with courage instead of control
• Ending toxic leadership without losing influence

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This episode features Jonathan Steele—a veteran, scholar, and songwriter who tells the unfiltered truth about starting over when the life you planned no longer fits.

Jonathan shares how military discipline laid the groundwork for creative freedom, why vulnerability is not weakness, and how passion can be redirected into a powerful new purpose at any stage of life. This conversation is about resilience, reinvention, and giving yourself permission to pivot—without shame or delay.

If you’ve ever felt stuck between who you were and who you’re becoming, this episode is for you.

#LifePivot #ReinventionAtAnyAge #VeteranVoices #PurposeDriven

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In this powerful episode, we sit down with Jeff Rasley, a writer, Himalayan expedition leader, lawyer, and global humanitarian, to explore what it truly means to rebuild after life-altering trauma.

Jeff shares two defining moments that reshaped his life: a devastating motorcycle accident in Mexico that left his passenger permanently crippled, and an avalanche in the Nepal Himalayas that claimed the lives of three people. From these experiences, Jeff faced deep PTSD—and ultimately, recovery.

We talk about trauma, survivor’s guilt, resilience, and how purpose can emerge from crisis rather than be destroyed by it.

This episode is for anyone who has been through the wreckage—and is searching for meaning on the other side.

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Starting over doesn’t always look dramatic. Sometimes it looks like two people, one tandem bike, and a decision to keep going.

In this episode of Keeping It Real on Purpose, Edna J. White sits down with Bob and Tammy Cranston to talk about what it really means to begin again after loss. After each losing their first spouses to cancer, Bob and Tammy found healing, connection, and renewed purpose by biking through all 50 U.S. states—documenting the journey in what they call The Blank Journal.

This conversation goes far beyond travel. It’s about grief, resilience, remarriage, rediscovering joy, and allowing life to unfold one page at a time. If you’ve ever wondered how to move forward when life doesn’t turn out the way you planned, this episode offers a powerful reminder that starting over is still a form of courage.

#KeepingItRealOnPurpose #StartingOver #GriefToGrowth #HealingJourney #TheBlankJournal #Resilience #SecondChances #LifeAfterLoss #PurposeDrivenLife