Dr Jim Purcell is Alabama's Commissioner on Higher Education. Each year the state's colleges and universities send students into the workplace and too many of them find work outside the state. Dr Purcell is trying to get them to stay. Alabama has the jobs available and needs the talent. Additionally, Dr Purcell is working to lure those with roots in the state back to Alabama through targeted campaigns. He fights historic deep-south stereotypes as well as the reputation of low pay. Listen as he explains the challenge, highlights the opportunities, and discusses his strategy. This broadcast is in collaboration with Business Alabama magazine. 

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