Keeping Score

Sports business expert Rick Horrow talks to XFL Commissioner Oliver Luck on the business side of a football league that is not the NFL, and what fans should look forward when the XFL kicks off again in 2020.

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South Florida's Host Committee Chairman Rodney Barreto and sports business expert Rick Horrow discuss the finer points of hosting a Super Bowl and what to look forward to when Miami hosts the big game in 2020.

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From city infrastructure to stadium facilities, the NFL sets a high bar for anyone who wants to host its championship game. Atlanta Super Bowl Host Committee COO Brett Daniels spent years finessing his group's bid for Super Bowl LIII, while also working to keep Atlanta’s residents happy. Sports business expert Rick Horrow caught up with Daniels during Super Bowl weekend to talk about this delicate balancing act -- and whether Atlanta met its lofty $185 million financial goal.

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Patrick Steenberge, founder and president of Global Football, has traveled to 28 countries and six continents on his mission to bring "American football" to a worldwide audience through youth participation. In this week's episode of Keeping Score, Rick Horrow explores the sport's potential growth abroad and explains what makes this year's Super Bowl unique.

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Brad Edwards, with an NFL career and Super Bowl MVP trophy on his resume, has made the jump to Division I athletic director at George Mason. He discusses big money partnerships, pay to play for college athletes and what comes next.

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The NFL has enjoyed a comeback season with its fan base, but the league’s legendary former commissioner Paul Tagliabue tells sports business expert Rick Horrow he doesn’t think more expansion – global or domestic – is necessarily the best course of action.

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Many pro athletes embrace philanthropy after hanging up their cleats but NFL Hall of Famer Curtis Martin has built a new model for charitable giving and aims to give half his income toward helping others. Sports business expert Rick Horrow talks with the five-time Pro Bowler, and also gives an update on the state of the NFL.

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The Los Angeles Clippers' mission is to find ways to create a culture of constant improvement, driven by a fan-first philosophy. In the latest Keeping Score, the franchise's president Gillian Zucker discusses the day-to-day process of making the Steve Ballmer's Clippers thrive.

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As the NCAA's football bowl season looms, sports business expert Rick Horrow discusses how smaller schools -- think Tufts, not Tulane -- are leveraging their alumni far and wide.

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University of Central Florida Athletic Director Danny White says he maximizes his school's athletic -- and business -- potential using a holistic approach that keeps school spirit high and corporate sponsors happy. Plus, sports business expert Rick Horrow explains why NFL ratings are up this year and what the league needs to do to keep viewership on track.

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