Keeping Score

With Tom Brady and Michael Strahan as partners, Gotham Chopra’s Religion of Sports studio aims to tell powerful stories that skip the stats and focus instead on the connection between people and the games they play and watch.

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Marketing executive Alissa Pemberton is a self-described sports outsider, but that hasn’t stopped her from helping orchestrate an innovative IndyCar sponsorship deal to bring her firm into the world of sports and digital marketing.

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It’s easy to get your fans to show up when LeBron James is on the court – less so when he’s not. Cleveland Cavaliers CEO Len Komoroski sat down with Rick Horrow this week to discuss his more than 30 years of experience leading pro franchise through the ups and downs, explaining why fan experience is more important than ever.

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In this bonus episode of Keeping Score, reporter Hilary Russ uncovers the looming feud in the business of sports gambling and the major players getting in on this burgeoning industry. Plus, a look at why some casinos may be reluctant to get in on the action.

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Larry Lucchino led the San Diego Padres, Baltimore Orioles and, finally, the Boston Red Sox as president and CEO. But while he can boast four World Series Championship titles to his name as an executive, the baseball legend tells sports business expert Rick Horrow that building franchises “worthy” of their fans and creating a “community asset” out of stadiums and teams were equally important goals throughout his career.

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For Joe Maddon, managing the Chicago Cubs means acting like a CEO. The long-time baseball veteran talks about his leadership style and why advocating for his players is a top priority. Plus, sports business expert Rick Horrow offers his take on MLB playoff ratings and the future of baseball.

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In this bonus episode of Keeping Score, the executives who drove the Atlanta Braves’ blockbuster $672 million public-private stadium deal talk about the ‘mini city’ they built next to the ballpark and how it’s become a business model for pro sports organizations around the world.

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Former middleweight champion Andre Ward discusses the difficulty boxers have transitioning from the fight game to the world of business and entertainment.

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A pro for 18 years, golfer Angela Stanford understands the pressure of the game better than most. She’s golfed her way to six LPGA tour wins, including her first major title this week, and honed her business acumen for a life beyond the links. Plus, sport business expert Rick Horrow explains how changes to the PGA tour could impact pros and fans alike.

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Beyond controversy and CTE, National Football League team executives must navigate a treacherous set of new market conditions. Indianapolis Colts’ COO Pete Ward talked about some of the challenges and what the league must do to stay on top.

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