Keith Beam, aka "StickMan" from Cold Steel Knives / GSM Outdoors, joins Bob "The Knife Junkie" DeMarco on Episode 438 of The Knife Junkie Podcast (https://theknifejunkie.com/438 (https://theknifejunkie.com/438)). Beam took over the leadership of Cold Steel when Lynn Thompson sold the company to GSM Outdoors, home to hunting and outdoor products and brands. He comes from the archery world, where he holds multiple patents for inventions like Expandable Arrowheads and Improved Ground Blinds.Upon taking the helm, Keith got a crash course in all things Cold Steel from none other than the company’s founder, Lynn Thompson. Keith continues the dynamic marketing approach begun in the early days of Cold Steel, adding his own spin to the YouTube channel and other social media posts.A huge knife and ax throwing enthusiast, Keith has thrown record distances, sticking various Cold Steel knives and tomahawks into far-off targets.While overseeing Cold Steel, Keith has brought a new folding knife lock innovation to market, the Atlas Lock, relying on the company’s in-house design talent.Find Cold Steel Knives online at https://www.coldsteel.com (https://www.coldsteel.com) and GSM Outdoors at https://www.gsmoutdoors.com (https://www.gsmoutdoors.com).Be sure to support The Knife Junkie and get in on the perks of being a Patron -- including early access to the podcast and exclusive bonus content. Visit https://www.theknifejunkie.com/patreon (https://www.theknifejunkie.com/patreon) for details. You also can support The Knife Junkie channel with your next knife purchase. Find our affiliate links at https://theknifejunkie.com/knives (https://theknifejunkie.com/knives). Let us know what you thought about this episode. Please leave a rating and/or a review. Your feedback is appreciated. Also, call the listener line at 724-466-4487 or email [email protected] (mailto:[email protected]) with any comments, feedback or suggestions on the show, and let us know who you'd like to hear interviewed on an upcoming edition of The Knife Junkie Podcast.To listen to past episodes of the podcast, visit https://theknifejunkie.com/listen (https://theknifejunkie.com/listen). And for professional podcast hosting, use The Knife Junkie's podcast platform of choice -- https://theknifejunkie.com/podhost (https://theknifejunkie.com/podhost).