Donnelly L. McDowell, Aaron J. Burstein, Beth Bolen Chun
Late Friday, the FTC announced that the Commission had voted 3-0 to extend the compliance deadline for the to-be-effective provisions of the Negative Option Rule, formerly known as the “Click to Cancel Rule.” While the Ferguson-led FTC appears to no longer embrace the Khan era branding of “click to cancel,” more importantly, it appears that all of the provisions of the Rule will take effect as written in July, barring court action in pending litigation.