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The difference between a good leader and a remarkable one is not about making great decisions, or even brave ones, but in how you execute on it.
In today’s episode, I’m honoured to host veteran military sergeant, avid sportswoman, marine mammal medic, book publisher and unstoppable charity fundraiser Gina Atkinson who shares with us a glimpse into her impressive military career, her successes in running women-owned businesses, and her tireless commitment to serving others in need.
To say Gina is paying it forward is an understatement. Across countless volunteer and ambassadorship hours, Gina's hugely successful fundraising has literally raised hundreds of thousands of pounds (and awareness) for veterans charities, animal welfare groups, cancer support groups and others.
Most especially, Gina wants you to know about the most gruelling challenge she’s yet to face – which is the upcoming Freedom Quest Solo Challenge, a 300-mile, 3 week trek, paddle and cycle across Scotland - all starting on 30th April. And as the name describes – Gina will be doing this challenge totally alone and unsupported. She will be carrying her food and gear in a backpack, sleeping rough in a tent for the duration of the trek. Her aim? To smash her goal of £3000 in support of three deserving charities: SSAFA, ACT UK and Sporting Force. You can read more/donate HERE.
Want to know more about Gina and the organisations she supports? Keep reading below!
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Awards:
Winner: Ministry of Defense Soldiering On, Inspiration of the Year Award 2022
Finalist: English Veterans 2022
Books:
“Military Memories” an anthology of poems written by veterans, serving personnel, families of those who have served, and the wider forces family with all profits going to military charities
Charities & Outreach groups:
- Freedom Quest Solo Challenge
- SSAFA The Armed Forces Charity
- ACCT UK The Youth Army Cadets
- Sporting Force The Veterans Sports Charity
- End Suicide a hybrid lifeline mobile application that operates in the prevention of Suicide, Rape, Lone Emergencies, Missing Persons, Terrorism and more
- British Divers Marine Life Rescue
- Candy Cane Rescue, Animal Aid and Flying Irish Greyhound rescue groups
- Purple Warriors Veterans Dragon Boat Team
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