If you’ve been on TikTok within the last year and a half, you’ve problably come across the various videos of girls who are going through their sorority recruitment process. In the videos, the young ladies share what their wearing and most likely it was Kendra Scott jewelry of some sort. In this episode, we hear from Amy Young, VP of Brand Marketing at Kendra Scott. Young shares how the brand reacting to the popular videos, generating UGC and marketing towards its younger audience.

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