Kendrick Lamar BioSnap a weekly updated Biography.

It has been a whirlwind week for Kendrick Lamar, whose every move, rumor, and headline continues to ripple across both music and business spheres, cementing his ongoing influence. Kendrick is currently sweeping through Europe on the Grand National tour alongside SZA and Mustard, with fans in Stockholm counting the days until his August 9 performance at the sold-out 3Arena, formerly Tele2 Arena. The tour itself has become a cultural event, with each appearance generating speculation and headlines, particularly after Kendrick took the stage in London wearing a custom Martine Rose jacket. Complex Style noted that the jacket’s back featured a quartet of playing cards, igniting a social media storm among fans convinced it signaled a Black Hippy reunion. The cards—king, jack, queen, ace—were seen as references to each Black Hippy member, but, as HotNewHipHop analyzed, this appears more like a playful Easter egg than a genuine hint at new music together, though nobody dares rule anything out at this point.

Beyond the stage, Kendrick made waves in business press with the official launch of Project 3 Agency, a new creative firm under his pgLang umbrella, co-founded with longtime manager and creative partner Dave Free. According to Black Enterprise, Project 3 aims to serve both corporate giants and independent artists, guiding everything from branding and content production to creative strategy. This venture follows pgLang’s acquisition of acclaimed design studio Frosty, and insiders told Fast Company the focus is less on hype and more on building a sustainable, influential creative ecosystem. Project 3’s executive team, featuring Cornell Brown, emphasized their multifaceted approach, blending touring, merch, art, and music into lasting partnerships, not just quick wins. On social media, Instagram clips and posts quickly celebrated Kendrick “creating new lanes” for artists, with influencers like dynasoulsolutions praising the agency's broad mission.

Meanwhile, longtime listeners were sent into a frenzy by the leak of an unreleased Kendrick Lamar and Kanye West track titled “Intro,” which surfaced on Reddit and quickly spread virally. Hot New Hip Hop and HipHopWired chronicled the ensuing online debate: fans dissected Kendrick’s sharp verse and Kanye’s rough, unfinished delivery, while rumors of a possible joint album—hinted at by producer Madlib and West himself years ago—were reignited but remain as speculative as ever.

On the charts, Kendrick’s dominance is now historic. According to MyBasin, his album GNX just became the longest-running number one on Billboard’s Top Rap Albums chart, a rare feat that permanently fortifies his standing in rap’s upper echelons. And for anyone needing a reminder of his ability to command the world stage, AOL Entertainment highlighted his star-studded performance at the 2025 Super Bowl, where he wowed a global audience with surprise guests and peerless showmanship.

All in all, Kendrick has spent the last few days not only rewriting music headlines but ensuring his name remains at the heart of culture, commerce, and creativity, with each new appearance blurring the lines between artist and mogul.

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