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We’re so often told to be nice, to try to meet everyone with kindness even when they aren’t kind to us. But sometimes… being a hater is the right answer. Superstar Kendrick Lamar has been running a masterclass on the power of strategic hate, culminating in his showstopping performance headlining this year’s Superbowl Halftime. And his success, and the collective enjoyment of it, is a sign of a larger shift of people no longer being willing to play nice with people who wish to do harm to us and our communities. So let’s take a closer look at what we can learn from Kenrick and other world class strategic haters.

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