Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has been making headlines in the past few days with a series of major developments that underscore his continued dominance in music and business. Most notably, Kendrick was officially confirmed as the headliner for the 2025 Apple Music Super Bowl halftime show, a role he announced himself in a dramatic YouTube video featuring a massive American flag backdrop. In the clip, he declared his intent to remind the world why rap remains the most impactful genre, setting high expectations for what promises to be a socially conscious and high-energy performance. Melodic Mag reports that fans are eagerly anticipating what could be one of the most memorable halftime shows in recent history.

On the business front, Kendrick and longtime collaborator Dave Free launched Project 3, a new global creative agency under their company pgLang. This move signals a significant expansion of their creative empire, positioning them as major players in the intersection of music, art, and branding. Bizcommunity highlights that Project 3 is expected to influence how artists approach creative direction and marketing in the years to come.

Kendrick’s commercial success remains robust. Universal Music Group’s latest financial report lists him among the top sellers for the first nine months of 2025, alongside Morgan Wallen, Lady Gaga, and Sabrina Carpenter. Hits Daily Double notes that Kendrick’s albums and streaming tracks continue to rank among the year’s best, with three Top 10 streaming songs and multiple charting albums under his belt.

He’s also set to co-headline the Grand National Tour with SZA, kicking off May 31, 2025, at Allegiant Stadium. Ticketmaster has the event on sale now, and anticipation is building for what’s expected to be a major concert experience.

Social media buzz around Kendrick has been steady, with fans dissecting his latest video announcement and speculating about the Super Bowl setlist. There are no unconfirmed rumors or controversies at this time, just widespread excitement about his upcoming projects and performances.

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