Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar continues to dominate headlines with a mix of major career moves and high-profile delays. According to Pollstar, Kendrick is wrapping up the European leg of his Grand National Tour with SZA, with their final shows set for Australia alongside ScHoolboy Q. The tour’s massive scale, with up to 22 shows in a single month, underscores his status as one of music’s top live acts. The Grand National Tour is also scheduled to hit Allegiant Stadium in Las Vegas on May 31, 2025, with tickets already on sale.

On the business front, Kendrick and longtime collaborator Dave Free have officially launched Project 3 Agency, a global creative venture under their company pgLang. Fast Company and Rap-Up report that Project 3 will offer brand strategy, content production, and creative direction for external clients, building on pgLang’s previous work with major brands like Converse, Calvin Klein, and Bottega Veneta. This expansion signals a broader vision for creative and cultural leadership, with pgLang aiming to establish foundational structures for long-term growth.

However, not all news is positive. Kendrick’s highly anticipated live-action comedy film with South Park creators Trey Parker and Matt Stone, produced by Paramount, has been indefinitely delayed. Variety and Hypebeast confirm that the film, originally slated for a March 20, 2026 release, has been pulled from the schedule with no new date announced. The project, which follows a young Black man interning as a slave reenactor who discovers his white girlfriend’s ancestors once owned him, is still in production, with Parker and Stone’s Park County and pgLang stating they are working hard to finish the movie.

Kendrick is also set to headline the 2025 Apple Music Super Bowl LIX halftime show, a major public appearance that will further cement his status as a cultural icon. Meanwhile, social media chatter has been fueled by DJ Akademiks’ recent comments questioning the authenticity of some Kendrick fan accounts, though these claims remain unconfirmed and are more speculative in nature.

Get the best deals https://amzn.to/3ODvOta

This content was created in partnership and with the help of Artificial Intelligence AI