Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has dominated the headlines this week, not only leading all artists with nine nominations for the 2026 Grammy Awards but also making history with his fifth straight Album of the Year nod for his critically acclaimed project GNX. According to the Washington Times and Hot 97, Lamar’s nominations span major categories including Album, Record, and Song of the Year, and GNX is noted as his fifth consecutive album nominated for Album of the Year—a feat no other artist has achieved. If GNX wins in that category, Kendrick would secure only the third rap album ever to do so, following Outkast and Lauryn Hill. Much anticipation surrounds whether he can break this barrier, a point reinforced by the Economic Times and Universal Music Group, both highlighting that Kendrick’s sustained Grammy recognition cements his influence as a defining force in modern hip-hop.

Beyond the Grammys, Kendrick is still reverberating from his widely discussed Super Bowl LIX halftime show performance earlier this year where he performed his Drake diss track Not Like Us, shocking both fans and critics as he even brought out Serena Williams, reportedly Drake’s former flame. The Times of India notes this performance drew over 120 million viewers and generated considerable debate and headlines, especially given rumors leading up to the event—speculation swirled about whether Kendrick would perform the diss track given reported legal threats from Drake’s camp, but Kendrick staged the performance anyway, making it one of the most talked-about halftime shows in years.

Business ventures are also in motion, with industry news confirming that Kendrick and longtime collaborator Dave Free launched Project 3, a global creative agency under their pgLang umbrella, expanding Kendrick’s brand far beyond music and reinforcing his status as both a business innovator and cultural architect.

Tour news is also making waves, as Allegiant Stadium’s official press release confirms Kendrick Lamar and SZA are co-headlining the 2025 Grand National Tour, set to play the Allegiant Stadium in Las Vegas on May 31. This tour is already being billed as a stadium event with massive anticipation, testament to Kendrick’s continued box office and commercial power.

Social media has been ablaze with reactions to his Grammy dominance, halftime performance, and tour announcement. Major outlets including Universal Music Group and various pop culture commentators have shifted their focus almost exclusively to Kendrick’s Grammy showdown with Lady Gaga, widely considered one of the most high-stakes battles in the event’s recent history. For now, everything Kendrick does is making news, shaping the conversation in both music and wider popular culture.

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