There is only one place to fight a battle: on the front line. Kenny brings that mentality to his business and his approach to fitness.

Kenny went from the lowest rank in the army to the highest level. He got his start as a personal trainer in the military. He served as a trainer to help people meet the fitness standards of "fit to fight" in order to remain in the army. 

Not only did he become a premiere fitness trainer but he also became a bodybuilder in his 40's. Kenny shares the experience of the process of getting into shape as well as walking out on stage in front of hundreds of people at the competition.

"I actually did my first show before I retired from the army and that was boy, you want to talk about terrifying. I could jump out of airplanes and helicopters, but my first time walking out on stage and the Speedo, their photo, four or 500 people, that was terrifying." - Kenny

"Trust the process. If I had a dime for every time I said that to a client, I'd be rich already. You have to be diligent with those simple principles. It's not always rocket science. It's not always a big genius idea. It's not always doing something special. It's just doing the basics routinely and being consistent and diligent with that daily." - Kenny

Kenny describes his process for starting Frontline Fitness. He set up meetings with local gym owners and asked if he could shadow them, asked them questions that he submitted in writing beforehand, and found that they were very generous with their time and ultimately saved him thousands of dollars by providing valuable advice.

Kenny shared some early mistakes and what lessons he learned that are helping him make his business stronger. I really appreciate when people share these kinds of details, we all make mistakes and it's in those mistakes that we learn about ourselves and have the ability to learn from one another. 

Tips from Kenny for business owners and entrepreneurs:

1. Time management
   • You have to set your schedule
   • Guard it fiercely
2. Pick two or three things to do today and consider it your "hit list." And, make sure they are critical to your business.

We also have a conversation about eliminating or firing clients. How it seems so impractical when you are just starting out but can be a big contributing factor to your long-term success or ability to scale your business.

"People want to help you, and they can't help you unless you're honest and they know what you really need, and many won't help you unless you have the courage to ask for help." Joe

"Both failure and success are comas, and most of us think of them as periods." - Joe
 

Also mentioned in this episode:

• Switch by Chip Heath and Dan Heath
• Snap Fitness
• Vibe Cary

Connect with Kenny Ragsdale and Frontline Fitness
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