In this episode of the podcast, host Kevin Kerrigan sits down with Brody Deren, Chief Strategy Officer at Trility Consulting, to discuss their approach to business development.

Trility Consulting is a rapidly growing consulting firm that specializes in helping companies navigate complex technological challenges. Brody explains how he views the necessary characteristics of sales representatives attracting new clients and providing consultative sales in order to cross-sell and upsell additional services.

Rather than relying on individual salespeople to close deals, Trility Consulting takes listening over talking approach to sales. Brody explains how this approach allows them to better understand the client's needs and create tailored solutions that truly meet those needs.

Kevin and Brody also discuss some of the challenges and opportunities that come with this approach, including the importance of effective communication and collaboration within the team.

Throughout the conversation, Brody shares valuable insights and lessons learned from his experience implementing this team sales approach at Trility Consulting. Whether you're in the consulting industry or simply interested in exploring different sales strategies, this episode is sure to be both informative and engaging.

Welcome to Ketchup Popsicles, the podcast where we explore unique and sometimes unconventional ideas in business and marketing. In this episode, we sit down with Ryan Mack, the CEO of Peer Sales Agency, to discuss his innovative approach to sales strategy.

Ryan shares with us his experience of running a successful sales agency and how he has helped his clients achieve their sales targets by utilizing unique strategies that are often overlooked by traditional sales approaches. He shares insights into his philosophy of building relationships with customers and understanding their needs on a deeper level.

We delve into the importance of authenticity in sales and how it can help build trust with potential clients. Ryan also highlights the significance of having a clear and concise sales process that can be easily replicated by sales teams to ensure consistent results.

In addition to discussing sales strategies, Ryan also shares his thoughts on the importance of self-awareness and continuous learning in leadership. He talks about how he has cultivated a team culture at Peer Sales Agency that prioritizes personal and professional growth.

Whether you are a seasoned sales professional or just starting your career, this episode is packed with valuable insights and advice from a leading expert in the field. So, join us as we explore the world of sales strategy with Ryan Mack, on Ketchup Popsicles.

See what a great CRM can do to unlock insights into your buyers, make it easier for your prospects to get what they need from you, and finally achieve alignment between your marketing, sales, and services teams.

If you've got CRM questions, find Madonna on LinkedIn or shoot her an email at [email protected] 

Social selling is all about developing relationships, being genuinely authentic, and making more deposits than withdrawals. Learn the secrets to social selling with Ryan Mack, Co-founder, and Tierney Tyan, Director of Sales and Marketing at Peer Sales Agency.

Connect with Ryan or Tierney on LinkedIn, and check out Josh Braun at https://joshbraun.com/

Follow Peer Sales Agency on LinkedIn for more great sales tips and marketing insider information. 

Want to get an expert opinion on your site? Book a 15- or 30-minute meeting with Crystal to go over your website's wins and opportunities. 

In this episode of Ketchup Popsicles, Ryan Mack, Partner & Co-founder of Peer Sales Agency, sits down with Jamie Pieper, Sales Leader at Peer Sales Agency, to talk about the most common mistakes that leaders in sales and marketing are making with their teams every day:

• Lack of transparency
• Lack of planning
• Lack of tools
• Lack of communication
• Lack of empathy
• Lack of accountability

Get expert insights into these mistakes, and learn how to start moving away from them, in this episode of Ketchup Popsicles! 

Ryan Mack sits down with Brian Huddleston, head of sales at Ty's Outdoor Power, to talk about the Ty's Outdoor Power sales process, rethinking sales enablement, and the journey to 6x revenue with sales-marketing alignment. 

A little introduction to Ketchup Popsicles and why we built this podcast.  This is an 8 minute "nice to meet you" and gives you some context on what's to come.

Enjoy!