It has been a whirlwind year for food and beverage brands, with lawsuits, heightened regulatory scrutiny, and shifting rules creating real uncertainty across the industry. Justin Prochnow, a shareholder at Greenberg Traurig who advises food, beverage, and consumer brands on regulatory compliance and litigation risk, joins us to help make sense of what's happening and how brands should respond. In this conversation, Justin breaks down the key legal and regulatory developments shaping 2025 and what brands need to be watching as they head into 2026, including ultra processed food scrutiny, GMO and bioengineered labeling following a recent Ninth Circuit decision, FDA attention on self affirmed GRAS and health related claims, protein and GLP one positioning, ingredient enforcement trends, and how state and federal priorities may shift under a new administration.