In This Episode:

The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to stay, or if this is just another passing fad.

Key Takeaways:

• How online fitness has boomed during and since the pandemic
• As we return to “normal” what aspects of online fitness are here to stay
• Does the ease of online fitness take market share from in-person gyms
• Does the data driven aspect of online fitness actually make for better workouts
• Does setting an environment matter when it comes to fitness
• What problems does online fitness solve

Resources:

State of Our Health Tracker

Peloton

In This Episode:

Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust to, and advice they have for anyone ready to jump into the world of market research.

Key Takeaways:

• How to transition successfully from a student to a professional market researcher
• Advice for newcomers beginning their careers in market research
• What aspects of the job were surprising, or expected in that first year
• How to shift your workflow to a fully remote team
• The preferred communication tools of the team

 Key Takeaways:

• Consumer attitudes on retailers responsibility around sustainability
• Opportunities for mission-driven brands to connect with consumers
• Murphy Research’s Path to Purpose study that measure the impact of brand mission on purpose in consumer perceptions and purchasing

Resources:

• 4 Things You Need to Know About Sustainability
• State of Our Health
• Path to Purpose

Key Takeaways:

• Challenges when starting a segmentation
• Creative ways to communicate a segmentation
• Importance of stakeholder inclusion in the beginning of the process

Resources:

• Should Your Segmentation Be Global or Localized?
• 8 Creative Ways to Use Segmentations
• 2 Key Questions to Answer to Rock Your Next Segmentation

Key Takeaways:

• What is market research?
• What qualities make a great researcher?
• What do we look for in candidates?
• Murphy Research’s work culture.

Resources:

• Join our team! Murphy Research’s careers page
• Connect with us on LinkedIn
• Murphy Named One Of The Best Places To Work In LA... Again!

Key Takeaways:

• How many Americans are making New Year’s resolutions?
• Discussing the drastic decline of resolution making.
• What are Americans' top New Year's resolutions?
• How shifting attitudes in Americans’ is leading to new wellness trends.

Resources:

• Resolution trends indicate cautious optimism for fitness and nutrition brands blog
• Murphy Research’s State of Our Health (SOOH) series is the largest syndicated health and wellness tracker 
• Annual Trends Report Tracking a Year of Continuous Change: 10 Trends That Will Shape 2022