Key Takeaways

Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors.

Key Takeaways

• What the current state of wellness tech is
• The type of individual who is using wellness tech
• Nutrition trackers vs fitness trackers and who uses what
• The current state of trackers and how they have evolved

Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business.

Key Takeaways:

How to know your category

Companies that know their category well and the advantages they have

The effects your category has on your research

Key Takeaways:

• What is the right number of segmentation for your project?
• Experiences with using large vs. smaller segments
• Pros and cons of segmentation size
• Our experiences working with unique projects and their approach to segmentation 

Key Takeaways:

• How has inflation impacted spending when it comes to health and fitness?
• Is health and fitness a luxury item or more of a staple?
• With “back to office” becoming more prominent, how it is effecting our health routines and spending?

Resources:

• Online Fitness Deep Dive 2022: Online Fitness and the Return to the Gym
• Murphy Research - State of Our Health
• The Rise of Online Fitness

Key Takeaways:

• What it’s like working at a major brand company

• The pros/cons of doing research vendor side

• The pros/cons of doing research client side

• The future of qualitative research

Quotes:

“I think one of the nice things that has come out of the pandemic is qualitative research, it's gotten a lot easier because we have this kind of new trust in some of the more online methodologies.”

- Olga Sajkowski

“With eSports we could have had a debate. Is it even fair to call it a sport? And now we're seeing this whole revolution on how products are positioned and designed around the industry.”

- Maggie Bright

Key Takeaways:

Best practices for delivering a presentation

Individual fears about public speaking

Tips for a smooth delivery

How public speaking is good for your career

How practice can make perfect

Quotes:

“In my mind, there's sort of two parts of this. One has to be mastery of the content, and the better, you know the content, the more comfortable you feel. And the other part is confidence, like sheer confidence. Getting out there and being like, alright, I'm gonna do this.”

- Maggie Bright

“ I think the most important thing is just mastery of the content overall, even beyond the deck that you're presenting. So then you can be flexible as you move through whatever the content is, whether it be a more formal public speaking, or a presentation to a group of clients.”

- Maggie Bright

“I kind of think for most people, if you want to continue progressing, there's no way around this. You have to conquer that. You can't hide from it.”

-Chuck Murphy

In This Episode:

The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to stay, or if this is just another passing fad.

Key Takeaways:

• How online fitness has boomed during and since the pandemic
• As we return to “normal” what aspects of online fitness are here to stay
• Does the ease of online fitness take market share from in-person gyms
• Does the data driven aspect of online fitness actually make for better workouts
• Does setting an environment matter when it comes to fitness
• What problems does online fitness solve

Resources:

State of Our Health Tracker

Peloton

In This Episode:

Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust to, and advice they have for anyone ready to jump into the world of market research.

Key Takeaways:

• How to transition successfully from a student to a professional market researcher
• Advice for newcomers beginning their careers in market research
• What aspects of the job were surprising, or expected in that first year
• How to shift your workflow to a fully remote team
• The preferred communication tools of the team

 Key Takeaways:

• Consumer attitudes on retailers responsibility around sustainability
• Opportunities for mission-driven brands to connect with consumers
• Murphy Research’s Path to Purpose study that measure the impact of brand mission on purpose in consumer perceptions and purchasing

Resources:

• 4 Things You Need to Know About Sustainability
• State of Our Health
• Path to Purpose

Key Takeaways:

• Challenges when starting a segmentation
• Creative ways to communicate a segmentation
• Importance of stakeholder inclusion in the beginning of the process

Resources:

• Should Your Segmentation Be Global or Localized?
• 8 Creative Ways to Use Segmentations
• 2 Key Questions to Answer to Rock Your Next Segmentation