My first attempts at brand management is frequently off but it never stops me from trying. Some people drink what the drink because of an image they have. That image rarely holds up.

Its Lent and Springbreak, Jim understands Springbreak alot better. Why would giving up something that is bad for you be considered a sacrifice? We get a question from Lionel from Denver concerning bar hook-ups. If you have to ask how much the Macallan 25 is, its Johnny Red or Clan MacGregor for you.

There are no detours in the Florida Keys.

Even though we live in Paradise traffic still is an issue. A man tries to get someone to cook his 5 foot eel.

It's the end of Jim's week and we here about a music teacher and student maybe posing as newlyweds. Is it possible to change our attitude during a confrontation? A lesson in patience is needed when developing marketing material.

Jim relates a memorable experience from the first Loan Signing he conducts. Jim flips out on a truck backing up. People really need to get away from negative influences in order to thrive.

It was a busy Valentine's Day Weekend in Key Largo. Men are often ill prepared for this particular Holiday and get some coaching. Some people become drunk a-holes and some people are naturally just a-holes

Jim goes through his routine on a regular day in the Keys. We hear about a Pedestrian Bridge in Islamorada that turned into to a money pit. Why not allocate funds in a pragmatic fashion? Please share Keys Bartender with your friends.

Jim gets his second Pfizer shot with little or no side affects, except for the voices in his head. Valentine's reminder to listeners time to get moving. We talk about 3 men from Ohio who don't want to go with the flow.

In Jim's age demo there is still a mystery to what is a Podcast and these are people he knows. Conquering technology will not come easy but it helps to be tenacious trying to improve the Podcast. What is the difference between mansplaining and oldsplaining?