Unlock the secrets to cross-cultural success in direct selling with our latest episode of Direct Approach! Join Wayne as he delves into an inspiring conversation with Kenya Vergara Zatarain, an executive leader continuing her family's 32 year legacy with Omnilife. Discover how Omnilife rose to rank 21 on the 2024 Global 100 List, earning $633 million in annual revenue for 2023. Kenya shares invaluable insights into Omnilife's strategic approach, rooted in cultural understanding and personal connections. From their founding vision to innovative marketing strategies, learn how authenticity and hard work pave the path to success in Latin America and beyond. Tune in now to gain exclusive access to Kenya's expertise and unlock the keys to thriving in the world of direct selling!