Hey everyone, it's Jessica and Lacey here. In today's episode, we had a fantastic chat with Rachel Coney, a digital marketer with experience in social media in real estate. We got into how social media is always changing and shared some strategies for realtors to stay on top of their game. We covered everything from juggling personal and business accounts, creating posts that grab attention, to using tools like Canva and scheduling apps to make life easier. We also talked about the different feels of Facebook and Instagram, gave some real talk on running ads, and shared insights on how realtors can really make their online presence pop.

Topics We Covered:

1. Navigating Social Media Changes: We explored how to adapt to the constant updates in the social media world.
2. Personal vs. Business Profiles: Rachel gave us the lowdown on how to manage and differentiate between these two types of profiles.
3. Content Creation Tips: We discussed creating engaging and relatable content for real estate.
4. Using Canva and Scheduling Apps: Rachel shared how these tools can be game-changers in managing social media efficiently.
5. Facebook Strategy: We delved into how to use Facebook effectively, especially for real estate listings.
6. Instagram Insights: The conversation covered how Instagram differs from Facebook and what content works best here.
7. Running Effective Ads: We got some great advice on when and how to run ads on social media.
8. Maximizing Engagement: Tips on how to keep followers engaged and interested in your content.
9. The Power of Stories: We talked about the impact of using stories on Instagram and Facebook to connect with the audience.
10. Advice for New Realtors: Rachel wrapped up with some solid advice for newbies in the real estate world, emphasizing consistency and creativity in social media use.

In this episode of Keys to the Market, we delve into the intricate world of buyer's agency in the real estate industry. We will provide you with a comprehensive understanding of buyer's agency agreements, their importance, and the legal landscape surrounding them.

Episode Highlights:

1. What is a Buyer's Agency?

• We start by defining what a buyer's agency is and how it impacts the real estate transaction process.

2. Why is Buyer's Agency So Important?

• Explore the critical role buyer's agency plays in protecting the interests of both buyers and real estate professionals.

3. When Do You Get a Buyer's Agency Agreement Signed?

• Learn when it's customary to sign a buyer's agency agreement and why timing is essential.

4. When SHOULD You Get a Buyer's Agency Agreement Signed?

• We discuss the optimal timing for signing a buyer's agency agreement to ensure a smooth real estate transaction.

5. If a Buyer Won't Sign a Buyer's Agency Agreement, What Should You Do?

• Discover strategies for handling situations when a buyer is hesitant to sign a buyer's agency agreement.

6. What Issues Are We Having with Buyer Agency Agreements? Real Estate Complaints?

• Get insights into common challenges and complaints related to buyer's agency agreements and how to address them.

7. Why the "Property" Section Is So Important on Buyer's Agency Agreement? (Fair Housing)

• Understand the significance of the "property" section on buyer's agency agreements, especially in the context of fair housing laws.

NAR Class Action Lawsuit:

• We take a deep dive into the National Association of Realtors (NAR) Class Action Lawsuit, shedding light on its implications for the real estate industry.
• Explore the claims and counterarguments related to NAR rules and their impact on buyer's agent fees.

Are We Really Required to Offer a Buyer's Agency Commission on Our Listing Agreements?

• Clarification on NAR rules requiring listing brokers to pay a buyer's agent commission.
• Discussion on how commission negotiations occur between sellers and listing brokers.

Working with Non-NAR Members:

• Should real estate professionals be concerned about working with non-NAR members and their adherence to ethical standards?

The Impact on Home Prices and Market Dynamics:

• Debate on whether the absence of a buyer's agent commission might affect home prices, showings, and days on the market.
• Consideration of its potential impact on first-time homebuyers.

The Future of Buyer's Agent Commission:

• Speculation on whether buyer's agent commission could be included in buyers' loans.
• An exploration of the MLS's role as an agreement to cooperate and not necessarily compensate.

In-Depth Insights on Commission Policies:

• Examine how changes in commission policies might impact real estate transactions and the achievement of homeownership.

Tune in to "Keys to the Market" to gain a comprehensive understanding of buyer's agency and the legal landscape affecting real estate professionals. We provide you with the knowledge to navigate this complex terrain and make informed decisions in the ever-evolving world of real estate.

This week's episode is a spooky, fun one!

We share some of the creepiest things that have happened to us during our real estate careers, and some of our fellow agents share as well!

Tune in and listen to this episode to get you into the Halloween spirit.

It's Lacey and Jessica here. We're diving deep into the world of real estate databases, especially with the festive holiday season right around the corner. We're excited to discuss the importance of maintaining a robust database. It's our way of keeping up with past clients, leads, family, and so much more. Plus, we'll chat about the value of our sphere - the people around us, including our friends on social media, and the best ways to engage with them. We'll also give you our top strategies for updating databases, the power of drip campaigns, and creative ways to stay connected with clients. As we gear up for the holidays, we're brimming with ideas for client appreciation events and the magic of adding personal touches to maintain lasting relationships. Join us on this journey!

In this episode, We're getting into our initial years in real estate, sharing personal experiences and strategies that helped us build our businesses. We talk about the importance of prospecting, the evolution of the market over the years, and how we've had to adapt. From the significance of sphere leads and referrals to the power of social media and personal branding, we cover advice for both new and seasoned agents. We also talk about the importance of consistency, staying in front of potential clients, and understanding one's strengths to leverage them effectively in the industry.

Bullet Points:

1. Introduction and background to our real estate backgrounds.
2. The significance of sphere leads and referrals in our early years.
3. The role of floor duty in the initial stages and its impact on their business.
4. The shift in the real estate market over the past decade.
5. Using platforms like Zillow for leads.
6. Importance of personal branding and staying top-of-mind with potential clients.
7. Strategies for prospecting, including mail outs and social media.
8. The impact of COVID-19 on the real estate market and subsequent strategies.
9. The benefits of attending events, networking, and continuous learning.
10. Advice for new agents: finding one's niche, consistency, and time-blocking.

Learn more by visiting us on Facebook, Instagram or the Keys to the Market Podcast page.

Welcome to Keys to the Market, where we, Lacy Wilmoth and Jessica Parker, unlock the secrets of real estate success. Join us for a deep dive into our local market, featuring insights, tips, and stories from our community.

In this episode, we're your virtual guides, revealing the latest market trends, showcasing hidden gems, and connecting you with local real estate professionals who can turn your property dreams into reality.

Whether you're an investor, a realtor, or just curious about the housing market, "Keys to the Market" is your essential key to understanding, navigating, and thriving in Saline County's real estate world. Subscribe now and let us open the doors to your real estate success.

Welcome to "Keys to the Market," your essential guide to the world of real estate, hosted by Lacy Wilmoth and Jessica Parker, proud residents of Saline County, Arkansas. Join us as we unlock the doors to real estate success, whether you're a first time home buyer, seasoned investor, or a realtor just trying to find your way in the real estate market.

Each week we dive deep into our local real estate market sharing insights, tips, and stories from our community. We'll take you on a virtual road map, explore the latest market trends, and connect you with professionals who can help you achieve your real estate dreams.

If you're passionate about investments, working in the real estate industry, or simply curious about the housing market, "Keys to the Market" is your key to understanding, navigating, and thriving in the world of real estate. Subscribe now and let us guide you on your journey to unlock the doors of opportunity.