Keyword on the Street

By Lance Montana

Keyword on the Street is an Australian podcast presenting the latest developments in the world of digital marketing and SEO. Listen in for actionable advice on boosting search rankings, nailing your k... more

· Business

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FAQs about Keyword on the Street:

How many episodes does Keyword on the Street have?

The podcast currently has 12 episodes available.

Keyword on the Street episodes:

December 20, 2019Quickbyte: Suffering from Digital Overwhelm? Here Are Just 5 Digital Trends to Try That’ll Have You Ahead of the Pack in 2020
Show Notes
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
Ephemeral Content

TikTok

Micro-influencers

Voice Search

Visual Search
Links and references:
SEO Marketing Trends You Need to Know About | Ep. 4

45 SUPER Interesting Voice Search Statistics

Why Visual Search Will Be One of the Biggest Digital Marketing Trends of 2019

26 TikTok Stats to Know in 2020

Lance Montana blog post: Five Digital Trends You Can Expect to See in 2020
...more
21min
August 01, 2019Quickbyte: Social Media Marketing Trends Your Brand Should Try in 2019
Show Notes
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
Micro-Influencers

Live Video Content

Instagram Stories - lots of them

Private Groups and Accounts

Farewell Fakery
Other Links:
Lance Montana blog post: Social Media Marketing Trends Your Brand Should Embrace in 2019
...more
18min
July 25, 2019QuickByte: Digital Marketing Trends We Want To Disappear
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
The digital marketing trends we can't wait to disappear

How to make sure your content isn't hurting your website

Whether or not organic social media marketing is worth the effort

How to do influencer marketing the right way
...more
10min
May 10, 2019QuickByte: WordPress 5, Should You Update?
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
The pros and cons of Wordpress 5

Whether or not you should update to Wordpress 5 or wait for future versions
...more
8min
March 04, 2019SEO Marketing Trends You Need To Know About
In the fourth episode of Keyword on the Street, we’re joined by our Chief of Content, Lucy Stephens, to talk about the SEO marketing trends you need to know about this year.
Topics covered in this podcast:
How to prepare for the rise of voice search

Why long search terms can provide enormous value to your business

Why Amazon is just as important as Google for e-commerce businesses

The influence of page speed and security on website performance and keyword rankings
Resources mentioned:
Why Voice Search Will Dominate SEO In 2019

Using Long Search Terms In Your SEO Strategy

Customers Using Amazon For E-Commerce

Page Speed as an SEO Factor

Data On Customers Dealing With Un-Secure Websites

Pingdom Site Speed Test

GT Metrix
...more
19min
February 06, 2019QuickByte: Website Design Trends in 2019
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
Crucial aspects of successful website design

Our top picks of the 5 website design trends that aren’t going away anytime soon
Resources mentioned:
Microanimations on https://www.ellivo.com

Conversion optimisation with video on https://neilpatel.com/blog/product-videos-conversion/
...more
10min
September 28, 2018 The Latest in Technical SEO | Ep. 3
In the third episode of Keyword on the Street, we’re joined by the Technical Director of Lance Montana, Pav Ratra, to talk about the latest in technical SEO.
Topics covered in this podcast:
- Why technical SEO is so important.
- Everything you need to know about indexes, crawlers, robots.txt, structured data, cross-browser compatibility and caching.
- Why HTTPS is a MUST for your website.
- How much site speed will influence your search traffic and how to speed it up.
Resources mentioned:
- https://yoast.com/wordpress/plugins/seo/
- https://en-au.wordpress.org/plugins/all-in-one-seo-pack/
- https://bulkresizephotos.com/
- https://gtmetrix.com/analyze.html
- https://tools.pingdom.com/
- https://developers.google.com/speed/pagespeed/insights/
- https://en-au.wordpress.org/plugins/wp-super-cache/
- https://search.google.com/structured-data/testing-tool/u/0/
...more
37min
September 14, 2018 Backlink Building the Right Way | Ep. 2
In the second episode of Keyword on the Street, we’re discussing everything you need to know about backlink building.
Topics covered in this podcast:
- What makes a good quality backlink
- Which backlinks will have a negative impact on your SEO
- How to backtrack after Google associates your site with bad backlinks
- Methods of building good backlinks
- The difference between dofollow and nofollow links
- Resources for learning more about backlinks and keeping up with industry changes
Resources mentioned:
- https://www.google.com/webmasters/tools/disavow-links-main
- https://www.google.com.au/alerts
- https://mention.com/en/
- https://ahrefs.com/
- https://hub.alexa.com/
- https://www.screamingfrog.co.uk/seo-spider/
- https://moz.com/
- https://backlinko.com/
- https://neilpatel.com/
- https://sparktoro.com/blog/
...more
39min
August 31, 2018 QuickByte: How to Leverage Image Optimisation for SEO
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
- Why optimising images will give your search rankings an immediate boost
- Techniques for optimising images
- Image optimisation no-no’s
- The importance of an image sitemap for SEO
Resources mentioned:
- https://www.adobe.com/au/creativecloud/desktop-app.html
- https://bulkresizephotos.com/
- https://lancemontana.com.au/
...more
9min
June 29, 2018 QuickByte: Brilliant WordPress Plugins to Improve Your Marketing
This is QuickByte, your 5-minute digital dose of tech news and marketing tips.
Topics covered:
- Why you should be sparing with plugins
- Our favourite plugins for SEO: Yoast and WP SEO Structured Data Schema
Resources mentioned:
- https://yoast.com/wordpress/plugins/seo/
- https://wordpress.org/plugins/wp-seo-structured-data-schema/
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on https://lancemontana.com.au/
...more
5min

FAQs about Keyword on the Street:

How many episodes does Keyword on the Street have?

The podcast currently has 12 episodes available.