Keyword on the Street

Keyword on the Street

By Lance MontanaBusiness
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Keyword on the Street episodes

  • QuickByte: How Much Does Site Speed Really Affect SEO?
    This is QuickByte, your 5-minute digital dose of tech news and marketing tips.
    Topics covered:
    - Why site speed is the most important ranking factor
    - What a business can do to improve its site speed quickly
    - Why a high-quality server and hosting platform matters
    - The importance of image resizing and how to do it easily
    - How to test your site speed
    - What site speed you should aim for
    Resources mentioned:
    - https://tools.pingdom.com/
    - https://bulkresizephotos.com/
    - https://gtmetrix.com/analyze.html
    Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on https://lancemontana.com.au/
    8 min
  • How To Rebrand Without Killing Your SEO | Ep. 1
    In the very first episode of Keyword on the Street, we’re talking about how to execute a successful rebrand without losing those hard-earned search rankings.
    Topics covered:
    - What a business should do to prepare for a business name change
    - What a site crawl is, and our favourite resources for running site crawls
    - Why you should consider including search-optimised keywords in your new business name
    - How to protect your business from losing customers after a name change
    - Why you need to redirect backlinks and how to do this in the most effective way possible
    - How to get your new site showing up in Google ASAP
    Resources mentioned:
    - https://ahrefs.com/
    - https://hub.alexa.com/
    - https://majestic.com/
    - https://www.screamingfrog.co.uk/seo-spider/
    Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on https://lancemontana.com.au/
    18 min

About Keyword on the Street

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Keyword on the Street is an Australian podcast presenting the latest developments in the world of digital marketing and SEO. Listen in for actionable advice on boosting search rankings, nailing your keyword research, optimising your content strategy and making the most of website traffic.