Founder Andrew Carter, Storytelling Director Tom Martin and Director of Athlete Content BJ Kissel join the show to discuss the recent news that collegiate athletes will now be able to profit off of their name, image and likeness. The group gets into what this means for the creative industry, the importance of storytelling in what will become a crowded marketplace and how Let It Fly is perfectly positioned to support athletes & departments w/ unique content that boosts brands, wallets & exposure. 

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