Does your race offer a kids run alongside your main events? If not, you could be missing out on a great opportunity to make your race more attractive for families, as well as getting a few more sponsors on board that may not normally take an interest in sponsoring your race.

Lucie Murray of specialised kids run production company Run Kids Run has been managing kids runs for some of the largest races on the West Coast, including the LA Marathon, Surf City Marathon and Santa Monica Classic. She is an expert in developing youth and family programs for races, and on this episode she’ll be sharing with us her insights on how to put on a successful kids run, how to make it work alongside your adult races, as well as some tips for monetising your kids run through sponsorships with family-oriented brands and businesses.

Things covered in this episode:

• The benefits of adding a kids run to your race
• Managing kid runners (and overeager parents!)
• Ensuring your kid runners' safety and privacy protection
• Swag: kid wants what mommy/daddy got! + more...
• Marking the most of your kids run: family registration, kids zones, kids run sponsorship opportunities

Thanks to GiveSignup|RunSignup for supporting quality content for race directors by sponsoring this episode. More than 21,000 in-person, virtual, and hybrid events use GiveSignup|RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about GiveSignup|RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.

You can find more free resources on planning, promoting and organizing  races on our website RaceDirectorsHQ.com.

You can also share your questions about kids runs, race family activities or anything else in our race directors Facebook group, Race Directors Hub.

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