Kidswear therapy with Katie Kendrick & Linda McLean.

In this episode, Katie Kendrick and Linda McLean chat with Australian designer Lorna Murray, the creative force behind the iconic foldable hats now seen on global style icons like Kathy Hilton. Lorna shares how her brand evolved from a personal design project to a globally recognized label stocked in over 500 stores.

Her journey began with a decade of working alongside artisans in India and Indonesia while still teaching art in Australia. A key collaboration in Florence helped propel her hats into the spotlight. From there, a few viral moments—including a Korean influencer and Cathy Hilton on Real Housewives—sparked an organic wave of global attention.

Lorna discusses the evolution of the brand from a one-woman operation to a team of 17 in Sydney and 60 in Indonesia, all working in sync. She emphasizes the power of collaboration, shared values, and creating space for staff to grow organically within the business. Sustainability, creativity, and strong team culture are at the heart of Lorna Murray’s continued success.

Kidswear Therapy is a Pirouette Media production.

Hosted by 

Sponsored by https://pirouettedirectory.com

Kidswear therapy with Katie Kendrick & Linda McLean.

After a prolonged break Katie & Linda give us a packed pod. With a look back at the AW25 show season, including Pitti Bimbo, Playtime Paris, Playtime New York and Kid's hub as well as Katie's trip to CBME Turkiye.

Summary

Mentions

Shows

Pitti Bimbo https://bimbo.pittimmagine.com

Playtime https://www.iloveplaytime.com

CBME https://www.cbmeturkiye.com.tr/en/

CIFF https://ciff.dk/our-brands/the-new

Brands

https://anjaschwerbrock.com/

https://www.wheat.co.uk/

https://global.gingersnaps.com.ph/

https://bobochoses.com/

https://jesurum.it/

https://www.raspberryplum

https://mc2saintbarth.com/

https://copenhagencolors.com/

https://www.molo.com/

https://www.veromoda.com/

https://www.kokori.co.uk/

https://ambosstoys.com/

https://palloncinoblusleepwear.it/

https://brunobrunonation.com/

https://www.wildwawashop.com/

https://thesundaycollective.com/

https://www.halcyonnights.com.au/

https://www.stickylemon.nl/

https://velocipedekids.com/

https://forivor.com/

Kidswear Therapy is a Pirouette Media production.

Hosted by 

Sponsored by https://pirouettedirectory.com

Kidswear therapy with Katie Kendrick & Linda McLean.

It’s Linda’s birthday! A quick mention of the rotten Wimbledon weather before discussing the financial difficulties of concept store reference Smallable and their search for new investment following their placement into receivership.

Continue the conversation on the directory* https://pirouettedirectory.com/groups/general-business

Katie & Linda share their thoughts having been at Pitti Bimbo together, whilst Katie also talks about the Playtime Paris show ahead of this summer’s Olympics.

After the podcast Linda heads to CIFF kids, whilst Katie flys to New York for Playtime New York & Kid’s hub.

Mentions

Smallable https://www.smallable.com

Betty Soldi https://www.bettysoldi.com

Pitti Bimbo https://bimbo.pittimmagine.com

Playtime https://www.iloveplaytime.com

Children’s show https://www.childrenshow.com

Portuguese brand that gave out tinned sardines neither Katie nor Linda could remember the name of: My First Cante https://www.cantelisboa.com

Goldie + Ace https://goldieandace.com

Kidswear Therapy is a Pirouette Media production.

Hosted by 

Sponsored by https://pirouettedirectory.com

Kidswear therapy with Katie Kendrick & Linda McLean.

Recorded LIVE at Pitti Bimbo 98.

Linda & Katie talk to Raffaello Napoleone, CEO of Pitti Immagine about growing up, La dolce vita and his introduction to fashion and the business of Pitti Bimbo

CEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time to kids fashion & lifestyle.

Kidswear Therapy is a Pirouette Media Ltd production.

Hosted by 

Sponsored by https://pirouettedirectory.com

Kidswear therapy with Katie Kendrick & Linda McLean.

Linda & Katie discuss what stood out at La Croisette in Cannes this year, and the ongoing red carpet season.

Linda sets Katie up with a question allowing her to explain the directory and how to get a listing.

Plus a promise of a guest coming soon!

Kidswear Therapy is a Pirouette Media Ltd production.

Hosted by 

Sponsored by https://pirouettedirectory.com

Kidswear therapy with Katie Kendrick & Linda McLean.

Pre-Pitti Press lunch, Fuse press day, the directory magazine ‘women in business’ special plus Katie & Linda discuss the Met Gala

Just a quick chat before the Fuse press day and the Pitti Press lunch to remind you we are here, and with plenty of podcasts on their way soon!

Kidswear Therapy is a Pirouette Media Ltd production.

Hosted by 

Sponsored by https://pirouettedirectory.com

Kidswear therapy with Katie Kendrick & Linda McLean.

In this episode Linda & Katie chat to George Reddings about her fascinating and diverse career in kids' fashion from working under Micky Drexler at Gap in New York to working on developing labels for Jools Oliver and singer Jessie Ware.

• Intro

Thanks to:   @george_ggredd_  

George Reddings

During her 25+ years as a designer, George has had a varied creative career working in everything from fashion to furniture, from textiles to branding. Covering the adult, kids and baby markets, for global brands and independent start ups. 

From 10 years at Gap kids in New York and returning to London to start the award winning Little Bird with Jools Oliver at Mothercare. George took a break to launch an a new kidswear concept brand with Jessie Ware before reuniting with Jools to relaunch Little Bird at NEXT. Recently George has launched her own sustainable womenswear label ‘ Colour Story’, focusing on the love of colour and shape. 

Kidswear Therapy is a Pirouette Media Ltd production.

Hosted by 

Sponsored by https://pirouettedirectory.com

Best of 2023 Kidswear

Kidswear therapy with Katie Kendrick and Linda McLean

Welcome to Kidswear Therapy!

Heading into 2024 we couldn't launch our new podcast without an ‘End of Year Review of 2023’. 

In this first episode we discuss our kids’ fashion & lifestyle names to remember for 2023… a trend to remember, a trend to forget! ‘Film of the year’ - spoiler Linda only went to see one film during 2023 so the shortlist was… short!

Plus, what we’re looking forward to in 2024. 

So join Linda & Katie for this very first episode of Kidswear Therapy

Don’t forget to hit the subscribe button! 

Best Wishes for 2024, See you there!

Linda & Katie 

Xx

• 01min 05 What caught our eye in kidswear

Mentioned: @maisonavaofficial @aceandtheharmony @paademode @jaquemus @liewood_design @kongesloejd @weare_thenewsociety @momohanipopo @maisonmangostan @bootstock.nl @ceraunavoltabambini @cos_i_said_so @mschf @thesundaycollective_kids @tweemade @harrods @theofficialselfridges @kidswearcollective @dior @barbiethemovie @pittibimbo_official @ciffkids @iloveplaytime 

Chicken for Linda https://www.imdb.com/title/tt21042126/

Kidswear Therapy is a Pirouette Media Ltd production.

Recorded & edited by Richard Kendrick

Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe

Hosted by 

Just a short announcement to say subscribe now for the new podcast series on the kidswear industry with Katie from Pirouette and Linda from Smudgetikka