In the latest SBC Podcast I am joined by Kieran Ward, an experienced bettor and tipster who has been finding value for over 25 years!

Value is central to what Kieran does and his tipping services, including​The Value Machine​ and his newly formed The Value Machine Exchange Profits are both laser-focused on finding selections that are overpriced, whether that be with soft bookmakers or exchanges.

In this chat, Kieran and I walk through his history in the betting world, how his approach to gambling has changed over time and how he balances his own betting with running numerous successful services.

​SBC Magazine Issue #150​ also came up as Kieran and I discuss a new project where he and a fellow 'SBC Hall of Famer', Allan Darke, have married their approaches to create a superb new system that is accessible to all as it is exchange based.

Adapting, finding sustainable solutions and providing services that customers want is central to why Kieran is so popular - this chat showcases that perfectly!

For a limited time only, you can save 20% on the ​Value Machine​ by using the code SBCPOD20 during checkout 

You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get​150 days, commission free with them via this link​.

(00:00) Introduction
(00:45) A life in betting - what does Kieran do - what is his history in the betting world?
(04:40) Bottom-up vs. top-down betting and issues with Betfair's reliability
(06:18) Getting on, tipping vs. betting and Kieran's high-volume betting strategy
(08:00) Kieran Ward: a day in the life!
(11:20) Just racing or does Kieran dabble elsewhere?
(12:10) 'The Value Machine' and Kieran's other tipping services - developing, maintaining and innovating
(18:30) Attainable returns using Kieran's software & dealing with volatility
(23:13) The Value Machine Exchange Profits: teaming up with Allan Darke
(25:00) Betting into exchanges late - a different challenge to take on
(29:24) Adapting to the markets and liquidity
(30:35) Affordability and bureaucratic issues with operators
(33:00) Kieran's expansion plans
(34:05) Where to find Kieran