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Kill Shiny Object Syndrome
Entrepreneurs see opportunities everywhere—but which ones are actually yours to solve right now? In this solo episode, Aaron breaks down how to beat shiny object syndrome, protect your cashflow, and scale faster by saying “no” more often.
From Warren Buffett’s “say no” philosophy to Jeff Bezos’s one-way vs. two-way doors, and a simple six-filter decision framework, you’ll learn a practical way to decide what to pursue—and what to ignore—so you can build one business fully before chasing the next.
TAKEAWAYS
- Why most businesses fail (cashflow, not demand) and how overcommitment accelerates it
- The “stay in your lane” rule for founders
- Golden rule: don’t add a new line until your current one runs without you for 4+ weeks
- Bezos’s one-way vs. two-way doors: when to experiment vs. when to prove first
- Six filters: Strategic Fit, Reversibility, Resources, Impact vs. Effort, Circle of Competence, Hell-Yes Test
RESOURCES MENTIONED
Atomic Habits — James Clear
FOLLOWS
Oak IQ Investments
Own The Exit
Aaron Investing
CHAPTERS
00:00 – Why Saying “No” Builds Wealth
01:04 – The Hidden Cost of Shiny Objects
02:52 – Buffett, Bezos & The Filters
05:23 – The Golden Rule for Adding Lines
06:48 – Munger, James Clear & Final Focus
KEYWORDS
shiny object syndrome, founder focus, strategic filters, one-way doors, cashflow risk, core competency, Warren Buffett, Jeff Bezos, Charlie Munger, Atomic Habits, entrepreneurship,
WANT TO LEARN MORE?
Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!
If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!
View all episodes
By Caleb Edwards and Aaron Leatherdale
4.9
8787 ratings
Entrepreneurs see opportunities everywhere—but which ones are actually yours to solve right now? In this solo episode, Aaron breaks down how to beat shiny object syndrome, protect your cashflow, and scale faster by saying “no” more often.
From Warren Buffett’s “say no” philosophy to Jeff Bezos’s one-way vs. two-way doors, and a simple six-filter decision framework, you’ll learn a practical way to decide what to pursue—and what to ignore—so you can build one business fully before chasing the next.
TAKEAWAYS
- Why most businesses fail (cashflow, not demand) and how overcommitment accelerates it
- The “stay in your lane” rule for founders
- Golden rule: don’t add a new line until your current one runs without you for 4+ weeks
- Bezos’s one-way vs. two-way doors: when to experiment vs. when to prove first
- Six filters: Strategic Fit, Reversibility, Resources, Impact vs. Effort, Circle of Competence, Hell-Yes Test
RESOURCES MENTIONED
Atomic Habits — James Clear
FOLLOWS
Oak IQ Investments
Own The Exit
Aaron Investing
CHAPTERS
00:00 – Why Saying “No” Builds Wealth
01:04 – The Hidden Cost of Shiny Objects
02:52 – Buffett, Bezos & The Filters
05:23 – The Golden Rule for Adding Lines
06:48 – Munger, James Clear & Final Focus
KEYWORDS
shiny object syndrome, founder focus, strategic filters, one-way doors, cashflow risk, core competency, Warren Buffett, Jeff Bezos, Charlie Munger, Atomic Habits, entrepreneurship,
WANT TO LEARN MORE?
Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!
If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!