Rob and Alex discuss the metrics you should be keeping an eye on when running a digital mailing list for your business.

--

Full show notes and links at https://www.modular.studio/podcast/metrics-that-matter-mailing-lists

Rob highlights how wine subscription service Good Pair Days help their customers feel informed and empowered while trying new things.

--

Full show notes and links at https://www.modular.studio/podcast/teach-your-customer-good-pair-days

Alex and Rob discuss the benefits of building a mailing list and the secret to sending people emails that they actually want to open.

--

Full show notes and links at https://www.modular.studio/podcast/why-you-want-a-mailing-list

Why do some businesses succeed why others fail? What lessons can we learn from their success and how do we avoid the red herrings? Alex and Rob get to the bottom of it.

--

Full show notes and links at https://www.modular.studio/podcast/learning-the-right-lesson-from-other-peoples-success

Rob defines "competitive de-positioning" – the act of making your business look good while making your competition look not so good.

Full show notes and links at https://www.modular.studio/podcast/go-where-your-competition-cant-follow

What's the difference between graphic design and branding? Alex breaks it down in this case study of Liquid Death Mountain Water.

--

Full show notes and links at https://www.modular.studio/podcast/this-is-what-branding-looks-like-liqud-death-mountain-water

Rob and Alex run through the process of creating personas, which help you market to your customers efficiently and effectively.

--

Full show notes and links at https://www.modular.studio/podcast/how-to-create-a-customer-persona

Alex and Rob discuss the benefits of identifying and serving a specific customer in this Mutt Motorcycles case study.

--

Full show notes and links at https://www.modular.studio/podcast/finding-your-niche-mutt-motorcycles

Rob shares the theory of the Diffusion Of Innovation, which separates customers into five distinct types who buy from you at specific times. He also shares some of the motivators for these types of customers and how best to capture their attention.

--

Full show notes and links at https://www.modular.studio/podcast/the-five-different-types-of-customers

Can you define "brand" properly? Many of the designers you might hire can't. In this episode, Alex gives us a checklist of things to think about when you're building your business' brand and a handy place to go to learn how to vet designers.

--

Full show notes and links at https://www.modular.studio/podcast/what-we-mean-when-we-say-brand