Texting our friends is normal, getting texts from news outlets is unusual. But this is how US journalists are keeping their most loyal readers engaged with covid-19 and furlough updates

Kim Bui, director of audience innovation at Arizona Republic, and David Cohn, co-founder of Subtext, on building reader relationships via SMS

The Journalism.co.uk editorial team brings you a weekly look at some of the latest innovations in digital journalism, and speaks to industry experts on how newsrooms are approaching key challenges and opportunities in the industry.

Share Kim Bui, director of audience innovation at Arizona Republic, and David Cohn, co-founder of Subtext, on building reader relationships via SMS

Sign up to save your podcasts

Kim Bui, director of audience innovation at Arizona Republic, and David Cohn, co-founder of Subtext, on building reader relationships via SMS

Kim Bui, director of audience innovation at Arizona Republic, and David Cohn, co-founder of Subtext, on building reader relationships via SMS

More shows like Journalism.co.uk podcast

The Media Show

The Daily

Reuters Institute for the Study of Journalism

The Rest Is History

The Rest Is Entertainment

Media Confidential