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In the past several days Kim Kardashian has dominated both business and pop culture headlines with the launch of her latest Skims product the much-discussed Seamless Sculpt Face Wrap. According to The Times of India and Observer UK this jaw-sculpting compression mask debuted on July 29th under the Skims label promising overnight jawline enhancements using collagen-infused yarns and signature stretchy fabric. Retailing for around fifty pounds or forty-eight dollars in the US the face wrap sold out in less than twenty-four hours and ignited an online firestorm of debate. Fans and critics alike have taken to social media with some hailing the product as a game-changer for non-invasive facial contouring while others argue it pushes dangerous beauty ideals to outrageous new extremes and exploits insecurities especially among young people. The controversy deepened when Nobel-winning actor Anthony Hopkins posted a viral Instagram video parodying the face wrap by channeling his Hannibal Lecter persona, drawing both laughter and ridicule for the Kardashian brand’s latest foray into beauty innovation.

Major outlets including Observer UK and businessbulls.in have chronicled the divisive consumer and critical response with some even calling it a low point for Western body image culture. Despite the backlash the marketing strategy is being praised in industry circles for driving massive immediate sales and pushing the Skims brand further into the billion-dollar stratosphere. Social feeds from marketingmaverick.in and PauseOnline also noted the instant sell-out and the team’s ability to generate viral engagement, essentially turning celebrity trolling into a publicity advantage.

Beyond the face wrap drama coverage on Netflix Junkie is also noting the ongoing rivalry between Kim and her sister Kylie Jenner regarding the title of richest Kardashian. While Kylie’s beauty empire is still formidable, recent business analysis points to Kim’s expanding portfolio, Skims’ surging valuation, and her strategic product pivots as factors potentially cementing her status as the top Kardashian entrepreneur going into 2026.

Meanwhile, Kim’s latest social posts and business moves continue to spark both admiration and skepticism. As The Times of India pointed out the launch of the face wrap aligns with the viral TikTok “morning shed” trend, indicating Kim’s uncanny ability to stay at the forefront of societal trends and to monetize evolving beauty obsessions. Despite criticism, her influence over social norms, beauty standards, and commerce remains unmatched, making these past few days potentially significant for her long-term legacy as both a business innovator and a perennial lightning rod for public debate.

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