By Katarina Terentieva
4.7
1313 ratings
The podcast currently has 199 episodes available.
Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on.
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SUPPORT OFF THE RECORD:
Check out our conversation game!
Follow along as I build the company @playofftherecord on IG & TikTok
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EVERYTHING YOU NEED:
Take My Class & Other Resources: https://www.theleap.co/creator/katarina/
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
If you want to orchestrate a strategic partnership online, then you need to make it clear what buy-in opportunities are available to a brand, creator, or other online collaborator. Tune in to define what that means and examples from popular creators like Remi Bader & Alix Earle!
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Things I Mentioned:
What I Do As A Creative Director: The Series (TikTok)
What I Do As A Creative Director: The Series (IG)
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!!
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Things I Mentioned:
Forerunner Ventures
Find Your Brand Power Score
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand!
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Starbucks' Campaign I mentioned:
Meet Me At Starbucks (2014)
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉
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CEREAL BRAND I MENTIONED:
OffLimits x Chamberlain Coffee
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
This wasn’t just a movie. It was a solution to a business problem. Let’s get into it!
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI.
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ADS I MENTIONED:
AT&T featuring Martin Scorsese
Kenzo World
Virgin Voyages x Jennifer Lopez
Pepsi with Kendall Jenner
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in!
$100M Offers by Alex Hormozi: https://a.co/d/fbgTnTX
Free Offers Training by Alex Hormozi: https://www.acquisition.com/training/offers
There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it!
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
The podcast currently has 199 episodes available.
25 Listeners