Sales isn't about scripts—it's about trust. And according to Milam Miller, "charisma is the conduit to create that trust." In this powerful episode of The Persistent Entrepreneur Podcast, host David Hill sits down with Milam—author of The Charisma Craft and founder of Be Confident & Kind—to explore how charisma, confidence, and kindness fuel authentic leadership and unstoppable sales growth.

Episode Summary Milam Miller, often described as "the real-life Ted Lasso," shares how leaders can transform the way they sell and connect by tapping into their humanity. From his career leading multimillion-dollar sports organizations to his mission helping entrepreneurs "be confident and kind," Milam breaks down why vulnerability, authenticity, and charisma are the new sales superpowers.

He reveals why competence grows from failure, how warmth builds trust faster than any pitch, and why the future of leadership—especially in the age of AI—requires emotional intelligence more than ever. Whether you're selling products, ideas, or vision, this episode will reshape how you think about influence, leadership, and connection.

What You'll Learn • Why charisma is the ultimate trust-builder in sales • How confidence and kindness drive long-term success • The "ABCs of Rizz" – Authenticity, Boldness, and Curiosity • How to project confidence using the "SHELL" technique • Why vulnerability builds deeper human connection • How AI is changing communication—and why charisma still wins

👤 Guest: Milam Miller Milam Miller is a former senior leader in European sports and the founder of Be Confident & Kind, a leadership and sales training practice helping teams reduce conflict and increase performance. Known as "The Real-Life Ted Lasso," Milam has led sales teams generating over $20M annually and is the author of The Charisma Craft – A Modern Leadership Guide to Enhance Your Rizz Factor, an Amazon Top Seller in Leadership Training, Management Skills, and Memory Improvement.

Chapters

00:00 Building Trust Through Charisma 00:52 Welcome to the Persistent Entrepreneur Podcast 01:30 Introducing Today's Guest: My Lum Miller 01:50 Understanding 'Riz' and Charisma 03:40 The Charisma Craft: Developing Your Charisma 04:00 From Sports Leadership to Private Practice 06:59 The Importance of Connection in Sales 08:32 Confidence, Kindness, and Charisma 17:23 Developing Charisma: Tools and Techniques 19:49 Embracing Authenticity and Boldness 20:34 The Power of Curiosity in Sales 22:07 Overcoming Introversion with Charisma 23:16 The Shell Technique for Confidence 25:22 Navigating the World of AI 28:27 Building Trust and Connection 31:16 The Future of Charisma and AI 38:22 Final Thoughts and Book Promotion

Learn more: https://beconfidentkind.com Get the book: https://www.amazon.com/The-Charisma-Craft

🎙️ Host: David Hill Website: https://www.davidhill.ai Facebook: https://www.facebook.com/davidihill LinkedIn: https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach TikTok: https://www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X (Twitter): https://twitter.com/davidihill

🎧 Listen to the full episode: https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

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