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What if the opinions that make you sound the most informed are actually the ones you've questioned the least?
A conversation about lab-grown diamonds unexpectedly sends Ethan and Justin down a rabbit hole about AI, media, fear, optimism, and human nature.
From alarming headlines to conversations around the barbecue, people seem naturally drawn toward what could go wrong. But is negativity actually making people better informed, or just making them feel better informed?
In this episode of King Moves, Ethan and Justin explore why pessimism can sound intelligent, why optimism can trigger suspicion, and how technology exposes our tendency to see only one side of the story. They challenge listeners to question the information they consume, the opinions they repeat, and the assumptions shaping their worldview.
Sometimes the smartest move isn't choosing a side. It's becoming curious enough to understand the one you've ignored.
What you will learn in this episode:
Questions answered in this episode:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
What if the vacations that matter most have nothing to do with the beach?
Most people think of time off as rest. But the most ambitious people are missing three types of "vacations" that could change everything, and none of them involve a flight or a resort. In this episode, Justin admits he let years go by without a single health checkup. Ethan reveals that a classmate who looked perfectly healthy just passed away. The wake-up call hits hard. Then the conversation takes an unexpected turn when Ethan drops a brand new concept he's been developing, one that could finally solve the problem of never having enough time for the work that actually moves the needle.
What you will learn in this episode:
Questions answered:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Everyone's chasing leads. Almost nobody's chasing the one thing that actually makes leads come to them.
In this episode, Ethan King and Justin King challenge the way most business owners think about growth. While everyone else is buying ads, tweaking funnels, and hunting the next lead magnet, the kings make a case for something quieter and far more powerful, a principle they've both watched play out in their own careers on opposite sides of the world.
Justin comes back from a trip to find new opportunities already waiting in his inbox. Ethan shares a story about his son that started at a random pizza shop and unexpectedly boosted his professional acting career.
Then they dig into the runaway success of the indie film Obsession, a $750,000 movie that's earned nearly half a billion dollars, and what it reveals about standing out in a market drowning in sameness.
What you will learn in this episode:
Questions answered:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
What if the problem isn't the technology?
Most businesses give AI two or three tries, decide it sucks, and go right back to doing everything themselves.
Meanwhile, the group forging ahead is quietly building systems that get smarter, more valuable, and harder to compete with every single day.
In this episode, Ethan King unpacks the mental hurdle standing between those two groups and the shift that changes how you build, train, and think about AI employees. He shares the three magic words he puts at the end of every training prompt, the one question to ask when an agent messes up, and the non-negotiable rule he follows before AI touches a single dollar.
What you will learn in this episode:
Questions answered:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
What if the thing you're chasing isn't actually what you want?
Ethan King and Justin King crack open the neuroscience behind human behavior and reveal why anticipation, not achievement, is the real drug we're all hooked on.
From why business owners fall into depression after a big exit, to why your customers ghost you even when they're "satisfied," this episode unpacks the invisible chemical shaping every decision your audience makes. Justin drops a four-level framework that reframes how you think about customer experience forever. And Ethan shares the sneaky way he's been engineering excitement into his family vacations, his keynotes, and his marketing without even realizing it.
If you've ever wondered why the win feels smaller than the chase, this one is going to hit different.
What you will learn in this episode:
Questions answered:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
What do you do when the praise rolls in and you freeze up?
Justin just crushed a talk in front of 400 people. Five-star rating, the only speaker out of 27 to earn one, and 10% of the room signed up for his newsletter on the spot. So why did writing one LinkedIn post about it feel so awkward? In this episode, Ethan and Justin dig into the discomfort almost every high performer knows too well: you did something great, and now you have no idea how to talk about it without sounding like you're bragging. They unpack a repeatable method for turning wins into credibility, why your own words are the weakest words in your marketing, and the strange reason a perfect score can actually push people away.
What you will learn in this episode:
Questions answered:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
How to Discover Superpowers You Didn't Know You Had | Ep. 138
What if your greatest strength has been hidden in plain sight for years?
In this solo episode, Ethan King gets personal after old vacation photos revealed a pattern he couldn't ignore. The same activity, the same joy, the same values, separated by a full decade. But he only saw it looking backwards.
And when he applied the same lens to his career, an even bigger pattern emerged. A through line stretching back over 20 years that he never recognized until now.
This episode is a challenge to look at your own life, flip through some old photos, and ask what you might be missing about yourself. This exercise could lead to a goldmine of opportunity for you.
Resources mentioned: https://youropenclawstrategy.com
What you will learn in this episode:
Questions answered in this episode:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Could the content that grows your business have nothing to do with your business?
Ethan has been watching a creator for years. The guy never talks about one specific topic. Never drops a link. Never asks you to buy anything. And yet, Ethan ends up buying his book.
That moment sparks a bigger question that sends Ethan and Justin down a rabbit hole about personal branding, authenticity, and why the old "pick a niche and stick to it" advice might be quietly killing your reach.
A B2B coffee company's viral Halloween video makes the case even stranger. And then Ethan makes a real-time confession about his own content that changes his approach on the spot.
What you will learn in this episode:
Questions answered:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
What if the only thing standing between you and a robot taking your job is...YOU?
It starts with a $15,000 question and a no-show nanny. Justin's eleven-week-old son needs care, the person they trusted vanished without a word, and suddenly a reliable robot doesn't sound so crazy.
Ethan and Justin go back and forth on a question every parent and every business owner will face sooner than they think: when machines become more dependable than people, what happens to the people?
This is a raw, unfiltered conversation about trust, reliability, and the uncomfortable truth about why jobs really disappear. But the deeper they dig, the bigger it gets. Because the divide that's coming isn't the one you think.
What you will learn in this episode:
Questions answered:
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
What if you could clone yourself, and your clone never gets tired, never disappoints you, and works for you while you are out enjoying life?
That superpower is available to you now, and this episode teaches you how to do it.
Most people are still using AI to answer questions. Ethan King thinks that's like buying a Ferrari and using it to check the mail.
In this episode, Ethan shares the breakthrough behind his new book, Done: Let AI Do Your Work So You Can Live Your Life, and how AI is shifting from a tool that gives advice into a digital workforce that takes action and gets things done.
There's a feeling that hits the first time AI stops talking and just handles something for you. Ethan calls it the "done" moment. Most people have never felt it. The ones who have say it feels like superpowers.
But there's a catch. Skip one foundational step and you'll walk away let down, convinced the whole thing was overhyped.
The future won't belong to people who work harder. It'll belong to people who learn to multiply themselves.
What you will learn in this episode
Questions answered
Listen now, and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
From the publisher's feed
In chess, the king moves one step at a time, but one right move can change everything. The same is true in business.
Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa), not related, but equally obsessed with what's working right now, have honest conversations about AI, entrepreneurship, and the mindset shifts that actually move the needle.
Ethan is a global keynote speaker, three-time bestselling author, and award-winning entrepreneur who built multiple businesses with no technical background. His latest book Is Done: Let AI Do Your Work So You Can Live Your Life.
Justin is a speaker, executive coach, and entrepreneur with 20+ years across retail, advertising, and startups in South Africa. He coaches high-performers and helps companies refocus their growth strategy.
Together, they bring two continents' worth of perspective to the questions business owners are actually asking: How do you gain and keep a competitive edge using AI and automation? What's the small move that breaks you out of a plateau you didn't realize you were in?
How do you build success across every area of your life, not just your business?
No theory. Just real conversations between two entrepreneurs with decades of experience.
New episodes weekly. Subscribe now and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.