“If you put your artists first and try to think about what would be the best thing for them, eventually your needs will get met.”

What if a record label ignored the “industry rules,” bundled three unknown bands into a cassette box—and sold out?

Presented by LANDR - http://landr.com/otherrecordlabels

We cover:

The cassette bundle strategy that built early community

Why Bandcamp is more valuable than chasing Spotify streams

How to sign artists by putting their needs first

The $150,000 Kickstarter success story and what made it work

Why creative, imperfect marketing beats polished “content”

This episode is packed with label-building breakthroughs, mindset shifts, and real tactics you can steal today.