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"So we could be guilty of not being as dedicated to a platform because maybe we got other things to worry about, or maybe we're subconsciously not paying attention, or we're going about our day and next thing we know, like, it's like, man, I meant to do this. Well, I forgot. I'll do it tomorrow. Then tomorrow comes and we say it again, and then before we know it, it's been a month and we haven't been here."