Presented by Primal Harvest und feels.like
Today Sebi talked to Nico Lebrun, a Frenchman with a vivid palmares including two Winter Triathlon World titles as well as a top spot at the XTERRA Worlds held in Mauii.
As he concluded his active career, Nico started to work directly with XTERRA, bringing in his knowledge both as a former athlete and organizer. He was highly involved in the forming process of the XTERRA World Cup; with the 2024 season just having started in Taiwan, we also get a glimpse of what to expect on the Asian outdoor adventure sports market in the near future.
The talk is closed with some very interesting insights into the engagement of XTERRA towards making the sport more attractive and accessible to the youngsters as well as the particularities of off-road sports and the XTERRA community
Enjoy listening!
Sebi & Alex
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