The World Butchers' Challenge is coming to Australia, and the countdown is officially underway.
In this episode of Knives Down, host Alana Empson is joined by Australian Meat Industry Council CEO Tim Ryan and Australian Butcher Team Captain Luke Leyson to discuss what it means to host the world's biggest butchery event, the opportunity it presents for the industry, and the work that lies ahead.
From the journey to secure hosting rights, to growing the profile of butchery and creating a legacy that extends well beyond competition day, this conversation explores the ambition, collaboration and belief driving the next chapter of the WBC.
The announcement may have been made, but this is only the beginning.