The SME marketplace employs around 7 million Australians, making up almost one third of the economy and providing a huge contribution to the success and vibrancy of the Australian economy. So how can banks provide a more personalised service? It all comes down to understanding your customer. This week Accenture experts Alex Trott & Laura Valmorbida join host Tim Broome to discuss how the Neobanks are providing a more effective, tailored service.