Know Your Marketing ROI Podcast

Have your email nurture performance numbers dropped or just been flat for way too long? Maybe you’re looking to get more leads, close more sales, or land more demos and have run out of ideas that have much if any impact.

In this video, we dive into the one thing that might drastically improve your email nurture results. Whatever your goals, this simple program shift can improve your email nurture performance results.

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Maybe you've noticed that your email nurture performance numbers have dropped, or perhaps they've just been flat for too long. Maybe you’re trying to get more leads, close more sales, or improve customer success metrics, but your ideas just aren't making the impact you need.

I understand how frustrating this can be. Your email campaign should be a powerful tool, but instead, it's not delivering the results you need. The problem could be affecting your bottom line, causing you to miss out on leads, sales, or demos.

The solution to this problem could be a simple program shift. We call these shifts "MicroCampaigns". These are campaigns consisting of just three emails that follow a specific framework - Tease the Story, Tease the Ending of the Story, and Launch the Story.

By focusing on this one program shift, we believe you'll see a drastic improvement in your email nurture performance results. MicroCampaigns offer a concise, focused way to engage your audience and can be more effective than traditional email campaigns.

To illustrate this, we'll share three unique use cases. These examples will show you how effective MicroCampaigns can be to improve digital performance results, influence the sales process, and customer success.

Hope you enjoy!

The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy. When is life ever ideal when starting something new or making changes to the status quo?

Never. Exactly. In B2B, we often build in tandem in an agile structure because we’ve all got a lot going on.

Creating content without knowing how it will be promoted can be really hard. Both for the content strategist and for the digital marketers who end up promoting it. On my team, we talk a lot about how to present on social media, get more out of thought-leadership content, and create better opportunities for engagement. Which of course leave me asking, “How can we create better B2B content for social?”

Here I focus on content that has already been produced and now needs promotion. These same tips and processes will work if you’re building your marketing and content teams from scratch as well.

Content syndication gets a lot of flack for being an ineffective way to market in B2B, but nearly everyone I know and am connected with still uses it. I believe there’s good and bad content syndication programs, but that isn’t important. What is important is that you can improve your Lead quality from content syndication by doing some small, yes additional, but small things differently.

I’ve got 5 strategies I suggest you try to pimp your content syndication campaigns.

All of these require more work than you are likely doing today, but that is a GOOD thing. Content syndication is a great channel to capture attention with, but it’s only a fleeting amount of attention.

That’s why we have to do more work to keep it captured and mature attention into trust. One of the best ways I know to do that is to demonstrate you can help your audience by actually helping them.

The good news is you’re already doing this with your content syndication assets. Now we need to figure out how to leverage those small, fleeting moments of captured attention. And we’re going to do that with at least 1 of these 5 strategies.

How to improve the performance of leads you get from b2b content syndication campaigns

In this episode, we dig into one key way that small law firms can begin advertising for little money if they are willing to invest time. This area of focus is not for all legal firms but if your audience is one that is searching the platform for answers... you'd better be on it and be providing valuable answers to their quesitons.

YouTube is the second largest search engine in the world (at the time of this recording) and owned by the first, Google.

If you're not answering questions that your best buyers are already asking the internet, and specifically YouTube, you're missing out on a hot channel that doesn't cost money to use.

The key here is to get started.

If you'd like to learn more about working with our agency, head over to AttorneyMarketingMastery.com to get started.

As a solo attorney just getting started, it can seem overwhelming to start asking for new clients. Don't let it be. Your best bet is to outline exactly what areas of Law you will focus on and dig in hard.

First, I recommend building a Lead Magnet. This is something that you can give to new connections, prospects, and referral partners that can instantly provide some value to them. This follows the oldest "trick" in the book... Demonstrate to someone you can help them by actually helping them.

If you want help getting found by more prospective clients online, visit AttorneyMarketingMastery.com to get started with us today.

Social media platforms are a great way to get infront of and connect with your next client, but it can feel overwhelming. On today's episode we cover a few steps to saving time, being unique, and bringing the value to your social media presence... all so you can get more of your best buyers to work with you.

Social media platforms are a great way to get in front of and connect with your next client, but it can feel overwhelming. On today's episode we cover a few steps to saving time, being unique, and bringing the value to your social media presence... all so you can get more of your best buyers to work with you.

How do you qualify your leads so you only speak to your best clients? We're going to focus on 3 big tips to help you qualify prospects and leads BEFORE you have to speak with them on the phone or in person.

DOWNLOAD: Best Offer Worksheet - https://getquirked.co/bestoffer

Your time is incredibly valuable, right? So why would you spend your time speaking to prospects or leads that do not match who your 'Best Buyers' are?

As an attorney your time should be spent working on client cases. Not spent on asking the same questions over and over and over. You can leverage templates to help, but using a CRM with your website and forms can really help streamline things.

Use an intake form or questionnaire to help pre-qualify clients that want to connect with you and your firm. This helps you to filter out those that match 100%, 75%, and lower the crucial elements that your best buyers have.

You can leverage Web forms, sites like Typeform.com , and most CRMs have forms you can link to or embed on web pages.

This is a crucial step to all your content. When you tell your audience exactly who you work best with, they respond when they match! It's kind of the easiest way to qualify any lead you might get.

Establish your best buyer criteria, tell everyone about that criteria. Frame it as you can help many people, but these people you can help the most, best, easiest.

A lot of us struggle to delegate anything, let alone lead qualification. This is a great way to get things off your plate, but you can't just give it away half-assed.

Make time to outline and document your process for qualifying leads, make sure you train and "test". Whomever you train, do a mock-session to help them identify opportunities and get better.

In summary, lead qualification doesn't have to be "rocket science". Just be clear and make it simple for your prospects to qualify themselves.

If you'd like help building your qualification systems, connect with us and see if we are a fit for each other!

We help solo-attorneys and growing law firms attract and qualify new clients by building digital marketing systems that do the work for them.

Download: https://getquirked.co/bestoffer 

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The other day I had a meeting with a prospective client and we discussed how to focus in on what's worked, what you care about doing, and what energizes you to do for and with your clients! 

In order to know where to start when you're getting started with marketing for your business you need to answer a few questions first. 

1. What are all the things you provide for your clients? What are your offers? 

2. What is your most profitable offer? 

3. What do you get the most enjoyment from? 

Once you've answered all these questions then you'll be ready to tackle a marketing program for your business. See there are lot's of "things" you can do to market your business and get new leads. But the best things are the simplest! Do more of what has worked in the past is always a great place to start. Next best place, do more of what your audience is asking for! 

Check out the Best Offer worksheet and go through the exercise yourself. I all but guarantee you'll find incredible value in it and be able to find the ONE thing you should get started with immediately when it comes to your marketing. 

Best Offer Worksheet: https://getquirked.co/bestoffer 

https://getquirked.co

All of us know we need to be building a tribe, right?

Creating content and putting it out there into the world... Right? You do know that... right?

Check out the video version here: https://youtu.be/3VAsMQFJTg4

In today's video I'm going to give you a thrashing about putting yourself out there on the internet in video!

One of the biggest complaints I get about doing video is, "I don't look good on camera" or "I don't like talking to lots of people"... you literally do this as your job AND no one cares what you look like.

The point to all of this is that your target clients need to know, like, and trust you.

Period.

As an attorney or lawyer, you need to make your clients feel that they can put their faith in you to get the outcome they desire. A great way to break the ice on this is to... prove that you can help them, by actually helping them!

Novel concept, I know.

Law firm marketing could be all about lead generation and find ONLY those people that are ready now, today, to hire you or your law firm.

This is missing about 90% of all other people that could potentially have a need for you in the near and/or distant future!

Building a tribe that knows, likes, and trusts you as an attorney or law firm is paramount to your long-term success today and into the future.

Welcome in! Today we are going to talk about three different and unique ways to market your law firm in less time.

Three unique ways... you're doing some of these things... but, there are some good advances in technology and better functions with things that you're currently utilizing.