This article is by Woo Ji-won and read by an artificial voice.
Goodbye 2025 - and come on in, 2026.
Every year, the arrival of a new one brings a quiet excitement - the belief that we can begin again with a clean slate, as if life itself could restart. It's all about manifesting these days.
Seeking to refresh both mind and body, many Koreans have long marked the new year in familiar ways - by gathering on mountain peaks and watching the sunrise or sitting down to a bowl of tteokguk (rice cake soup), repeating the ritual much the same way year after year.
For millennials and Gen Z, however, that ritual has begun to feel a little worn - or perhaps simply too old-fashioned. Instead, many are finding more personal, creative ways to greet the new year - not necessarily to start with a clean slate, but just to begin on a happier note.
New Year saju and tarot
Turning to fortune-telling when feeling uncertain, in need of direction or simply curious about what lies ahead is quite common in Korea.
That impulse, however, tends to intensify as the new year approaches. And with the rise of online fortune-telling services, demand has grown - particularly among younger generations - transforming the practice into something more casual and playful for many.
"Toward the end of the year and the beginning of the next, inquiries increase noticeably," said a saju reader nicknamed SeungjoonSsaem. Saju is a traditional Korean form of fortune-telling based on a person's birth information.
"They [those in 20s and 30s] ask how their love life will unfold next year, and with the job market being so difficult, people in their 20s mostly ask about employment, while those in their 30s tend to ask about job changes."
Reflecting its growing popularity, many fortune-telling practitioners - such as Jeon Jin-a of Zina Tarot in South Gyeongsang - now offer dedicated "New Year" sessions that provide an overview of the coming year.
For online tarot sessions, it is the fortune teller who draws the cards on behalf of the client. "Even over the phone, we can sense the energy," Jeon said. "A person's voice, date of birth and name are enough." At Zina Tarot, clients can receive broad overall readings covering their prospects for money, health, love and work.
SeungjoonSsaem said that many millennial and Gen Z clients today already have a strong interest in fortune-telling. "They've often looked into saju here and there, so they come with some background knowledge," he said. "They are more thoughtful and cautious than people assume. They don't approach it religiously; they treat it lightly, almost like MBTI, and that's why interest keeps growing."
Depending on the number of questions or session length, prices typically range from 15,000 won ($10) to as high as 90,000 won.
All attendees receive a free New Year fortune reading and a complimentary good-luck talisman.
Greeting the year on the move
Watching the first sunrise of the year and wishing for better days ahead may be romantic - but increasingly, people are doing more than just watching. They are running toward it.
The phenomenon aligns with Korea's booming running craze, as crews multiply and marathon registration slots sell out within seconds.
On social media, posts recruit participants for "ilchul runs," or sunrise runs, on Jan. 1, 2026, across the country, from a Seoul Forest jaunt to jogs in coastal destinations.
Some posts recommend specific sunrise running routes. One runs along the coastal road in Jeongdongjin, Gangneug, famous for offering one of the earliest sunrises in Korea. Beginning at Jeongdongjin Station, the course hugs the shoreline before ending at Jeongdongjin Sunrise Park.
In Seoul, one of the most popular sunrise running spots is Mount Namsan. The five-kilometer (3-mile) route runs from the Namsan Library to the Namsan Octagonal Pavilion and up to Namsan Park, offering vantage points for the first sunrise of the year. Many runners also choose to begin the year by running along the Han R...